What can you do for your Thums Up Charged? If you want to make it large, take charge because we know you are more than ‘just enough!’ Toofan hum sabme hai...

For those all those die-hard Thums Up fans willing to be challenged for their favourite beverage, this is the event for you. Spread over 150 days and 50 cities across India, a storm is brewing. Can you weather it?

If the answer is yes, pick up the bottle or can, for the Thums Up Charged Challenge is looking to stir up the toofan inside. The unique concept is designed to test your love for Thums Up through different tasks that have to be completed at lightning speed. Un-bottle the thunder inside you at one of these obstacle courses and you could be a proud toofani!

Commemorating 40 years of Thums Up- India’s most loved cola recently launched its first ever variant Thums Up Charged- with extra thunder. Thums Up has also taken wings for the first time and Bangladesh will soon become the first country outside India where it will be launched. Four other countries in the South West Asia business unit will follow shortly.

Ready. Set. Charge!