The great Indian summer- we know how challenging it is. With temperatures soaring to up to 40 degrees Celsius, it’s a fight just to keep yourself cool and carry on with everyday work. Air conditioning, fans, sunscreen, and giant umbrellas – we’re using all the ammunition we have at our disposal to defend ourselves against the harsh rays. But it still feels like a losing battle.

Do not fret for help is at hand! Sprite- the clear, cool, refreshing beverage has taken the tough job upon itself to keep you feeling fresh this summer. It’s preparing to take the season head on with a full-out offensive called Sprite Vs. Summer. What are the battle tactics you ask? Here’s all you need to know:

Battle Tactic 1: Augmented reality that can make Mauritius your reality!

What are the most refreshing things that come to mind when you think of summer? Sprite spoke to consumers to hear what you had to say, and created 100 unique labels incorporating these objects. There are 600 million Sprite bottles in the market that carry these 100 labels! All you have to do is take part in a treasure hunt of sorts-find 30 unique objects, visit sprite.in and scan them, and if you’re one of the lucky 10, you could win a trip to Mauritius where you can relax on the beach with your favourite beverage! Plus, there’s lots of interesting content on the website for your viewing pleasure, to help take your mind off the heat.

Battle Tactic 2: Indulge in a multi-sensation, multi-city experience


If you can’t go to Sprite- Sprite will come to you! We are creating a sensory experience, like never before that is sure to refresh you in sight, smell, sound, touch and taste! During the campaign which started on 6th May, 45 special ‘Sprite vans’ will be travelling across 1,500 locations in India. The bright, yellow- green vans will carry mist fans which blow icy wind, emanating a lemon-lime fragrance, so you can smell the freshness of summer, as the cool breeze caresses your skin. The vans will also carry thermo-chromic ink cups which change color when chilled Sprite falls into them, and an optical illusion of water slowing flowing into a cup, allowing you can enjoy the rhythmic sound of water pouring as you watch the changing colours of the cups. Of course, the ultimate delight will reach your taste buds as you savour the sweet and cool taste of Sprite. Hint: You can also continue your treasure hunt and use the opportunity to scan new objects on Sprite labels which will on display as well. Feeling refreshed already?

Battle Tactic 3: Love Cricket? The ‘sun rises’ with Sunrisers Hyderabad this summer!


The onset of summer also ends the anticipation for the event of the year for cricket enthusiasts- the Indian Premier League! Sprite will be on tour in Hyderabad with players from the Sunrisers Hyderabad team sampling the great food the city is famous for. You can also catch behind-the-scenes videos and interesting stories on how Rashid Khan, Yusuf Pathan and Sachin Baby beat the heat in their unique own ways. Stay hooked to the Sprite social media channels were you can share your Sunrisers chant and stand a chance to cheer for your favourite team LIVE- that’s right – you could win VIP IPL tickets and meet and greet the players! Stay tuned for more.

To top it all, there will be plenty of engaging content in the form of Instagram contests, hilarious videos, and social conversations to participate in, all of which you can enjoy with a bottle of Sprite, and win the strife against summer. So without giving away too much, let the battle begin!

Sounds cool, doesn’t it?