The great Indian summer- we know how challenging it is. With temperatures soaring to up to 40 degrees Celsius, it’s a fight just to keep yourself cool and carry on with everyday work. Air conditioning, fans, sunscreen, and giant umbrellas – we’re using all the ammunition we have at our disposal to defend ourselves against the harsh rays. But it still feels like a losing battle.
Do not fret for help is at hand! Sprite- the clear, cool, refreshing beverage has taken the tough job upon itself to keep you feeling fresh this summer. It’s preparing to take the season head on with a full-out offensive called Sprite Vs. Summer. What are the battle tactics you ask? Here’s all you need to know:
Battle Tactic 1: Augmented reality that can make Mauritius your reality!
What are the most refreshing things that come to mind when you think of summer? Sprite spoke to consumers to hear what you had to say, and created 100 unique labels incorporating these objects. There are 600 million Sprite bottles in the market that carry these 100 labels! All you have to do is take part in a treasure hunt of sorts-find 30 unique objects, visit sprite.in and scan them, and if you’re one of the lucky 10, you could win a trip to Mauritius where you can relax on the beach with your favourite beverage! Plus, there’s lots of interesting content on the website for your viewing pleasure, to help take your mind off the heat.
Battle Tactic 2: Indulge in a multi-sensation, multi-city experience
Battle Tactic 3: Love Cricket? The ‘sun rises’ with Sunrisers Hyderabad this summer!
To top it all, there will be plenty of engaging content in the form of Instagram contests, hilarious videos, and social conversations to participate in, all of which you can enjoy with a bottle of Sprite, and win the strife against summer. So without giving away too much, let the battle begin!
Sounds cool, doesn’t it?