It’s probably your favourite drink for its zingy flavour and vibrant colour. But Fanta was not always like the drink you hold in your hand today. Almost eight decades old, Fanta is actually the second oldest soft drink in the
It was the year 1940. The Second World War was on in full swing and the Allies on both sides were atloggerheads. America and Germany being on the opposite sides of the war meant a trading banon U.S. based-company
But there loomed a huge challenge ahead. The new soda had to be created using the ingredients available in Germany, which at the time were mainly apple fibre and a by-product of cheese. When blended together, the mix tasted of orange and was yellow in colour.
The drink was almost a product of imagination. So Keith then held a brainstorming session where he urged his team to "use their imagination" ("Fantasie" in German), to which one of his salesmen, Joe Knipp, immediately replied "Fanta!"
Despite the trade embargo, the
However, in the early 1970s, the soft drink was targeted for its artificial colour, even though the colouring was safe. Not taking any further chances, the
As they say, necessity is the mother of invention and in this case, great refreshing taste!