Coca-Cola India is extending its blockbuster water brand Kinley to a range of aerated beverages in three flavours — lemon, orange and a jeera-based flavour.
T Krishnakumar, President,
Krishnakumar explained that the way the beverage business develops is when consumers move from water to packaged drinking water and then to the beverage of their choice.
“We believe the transition from regular water to bottled water to our premium beverages could need a step in the ladder. The distance between the steps has widened. One of our most trusted brands in India is Kinley,” he explains. The range of aerated beverages will be affordable to consumers who are making that transition.
“We will refine our portfolio as we go along and see what consumers say about the product,” he adds. “Millions of consumers drink Kinley water and for them to upgrade to a Kinley product will be quite easy. We felt familiarity with the brand is high and the transition will be pretty easy.”
This article was originally published in Hindu Business Line