Over the next few weeks the world will be agog with excitement to find out who will earn the right to hold up the most coveted trophy in cricket on July 14. As the action on the field is building up intensely, the hype off it is catching on too.
For a select group of fans in India, this World Cup is extra special. They will be on an all-expense paid trip to England to watch the finals from the stands.
“I want India to come back with the trophy,” banker Monika Rani said. She is one of the winners of the amazing ‘ICC Cric and Coke’ contest that Coca-Cola has been running.
“My Hyderabad-based brother-in-law told me how to participate in the Coca-Cola contest and I ended up being identified as one of the winners,” Niranjan Bansal gushed.
Monika and Niranjan are among several others who will be going to London to watch the World Cup finals on July 14. Fans like them are gearing up for the finals as India plays its matches. The excitement is reaching fever pitch.
Both Monika and Niranjan have been deluged with phone calls after they posted on their social media channels that they will be at Lord’s to watch the most important cricket match and see the winners carry the trophy.
Niranjan’s extended family had all participated in the contest from different parts of the country. When his brother-in-law told him about the contest, he was initially unsure if he wanted to participate.
However, not only have Niranjan and his immediate family been participating in the contest, they have gone a step further. “We have been telling our friends and family that they too should participate. After I was identified as a winner, we made many calls to urge people to try their luck,” Niranjan said on phone from Sirsa, Haryana.
The excitement has rubbed off on some of Monika’s banker colleagues too. While they are following the matches, they have all assured her that they will be glued to the television screens for the final to see if they can catch her cheering from the stands.
“I want to thank Coca-Cola for the opportunity it has given me to see the World Cup finals in England,” Monika said.
Making it special for fans
Coca-Cola is making the ICC World Cup 2019 special for consumers. With this contest, it is offering fans an opportunity of a lifetime – travel to London, watch the finals and be a part of the action.
For seven weeks, people across the country had an opportunity to participate for a chance to win nearly 10,000 goodies. They could do so by sending an SMS and visiting www.coke2home.com/cwc19 to play an interactive cricket game. The person with the highest score was picked every week for seven weeks, and these winners got the all-expense paid trip to London to watch the final of the ICC Cricket World Cup 2019. People could also enrol for the contest online, as well at outlets of partners like McDonald’s, Inox, modern trade and others. In addition to the online contest, one winner was picked everyday through a lucky draw. A defined set of rules for ensured that everyone had a fair shot at winning.
To take the message of the contest far and wide, a special television campaign featuring Ranbir Kapoor and Paresh Rawal urged people to participate.
Predictably, the fans responded. They came in hundreds of thousands and the frenzy kept growing with every passing day. Those who could not make it to the winners list in the first go gave it second and third tries. Many did not give up even after that.
As fans get an opportunity to share the glory with their favourite teams, Coca-Cola will be part of their moments of celebration and upliftment all the way.