On November 12, 2012, The Coca-Cola Company decided to dive, headfirst, into the unchartered waters of brand journalism. The corporate Website was reimagined as a dynamic digital magazine and owned media channel.

Inspired by leading online publishers and powered by social media, the pioneering storytelling brings the compelling stories behind our company and brands. A new digital publishing experience was designed to inspire, educate and provoke action, telling stories about who we are, what we do and why we do it.We made this transition to digital content because we believed –and still believe –that authentic stories matter. Exceptional writing and visuals win the day and building a global digital newsroom and real-time PR tool could transform how we engage with all readers –fans, employees, stakeholders, critics and more

In addition to in-depth, magazine-style feature stories brought to life with compelling photography, video and audio, Journey also includes eye-catching infographics and user-generated content (UGC). And while our site continues to house corporate content such as a press centre, company reports, investor information, job postings and executive bios, our design and editorial focus more closely resemble a digital magazine than a company Website.

Coca-Cola Journey makes (and sometimes breaks) Coca-Cola news, bringing to life the stories bubbling just beneath the surface of our brands and business. We amplify –and add an editorial voice to –our marketing campaigns and sponsorship assets. We champion our culture, humanise our company, and find fresh ways to tell our sustainability and innovation stories. We celebrate our past, present and future. And we capitalise on pop culture moments and real-time opportunities.

This is our story to the world.

A Global Journey
Over the last three years, the Journey family has grown to 20+ sites, spanning more than 30 countries around the globe and 14 languages. These country and regional sites share a similar look-and-feel with our flagship site, but are published in the local language and produced by local Coca-Cola communications teams for local readers.

The Journey Media Platform is our global publishing umbrella comprised the following:

  • The global Coca-Cola Journey Website
  • International versions of Coca-Cola Journey
  • Our blog, Coca-Cola Unbottled
  • Our corporate social media channels

The Indian Journey

After launching in over 30 countries, Journey has come to India in 2017. It brings to fore the stories about the lives of people and communities that the company has touched. It sheds light about the various philanthropic initiatives that Coca-Cola India has taken on for causes like women empowerment, village electrifications, model village setups, ecological conservation among others.

The site also serves as a platform for all credible and interesting brand-related information, including campaigns, FAQs, and busting myths and more. You will be surprised at the kind of facts and trivia you come across on Journey. So if you really want to know more about your favourite beverage brands, their history, the reason for their inception, their popularity among the people, and much more, you’re at the right place!

What’s in a name?

Journey was originally a quarterly internal magazine the company published from 1987 until 1997. Its name was inspired by the proverb: “Success is not a destination, but a journey.” As then-Chairman and CEO Roberto Goizueta wrote in the debut issue, “The magazine's purpose is to chronicle the journey on which we, and the great Company for which we work, have embarked.” Journey’s people-driven feature stories, professional photography and glossy, high-end production made it a hit with associates worldwide in the pre-Internet era. When it came time to re-launch our corporate Website, Coke’s digital communications and social media team decided to bring back the name as a modern version of the original concept.