Coca-Cola is inviting fans around the world to get #ReadyFor the 2018 FIFA World Cup with a once-in-a-lifetime opportunity to get up close to the same solid-gold trophy that will be presented to the winning country of the tournament in July.
Before starting on its global tour, the FIFA World Cup Trophy Tour by Coca-Colatraveled across Russia for three months, spanning nearly 10,000 miles and visiting 16 cities, making it the longest host country tour in history.
This marks the fourth time Coca-Cola and FIFA have come together to bring the Trophy Tour to the world. This year's experiential activation will visit several countries for the first time ever, including Iceland, Austria and Mongolia.
“As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring,” said Ricardo Fort, vice president, global sports partnerships, The Coca-ColaCompany. “The Trophy Tour will give fans everywhere a taste of the excitement that’s to come, not to mention a once-in-a-lifetime chance to see the Trophy for themselves.
Phillipe Le Floc’h, chief commercial officer, FIFA, added, “Following the success of the first phase of the FIFA World Cup Trophy Tour, which gave more than 220,000 people across Russia the chance to see the FIFA World Cup Trophy with their own eyes, we are very excited to now offer this unforgettable opportunity to football fans around the world. The next few months are going to bring joy and wonder to hundreds of thousands of people from over 50 countries, and we thank Coca-Colafor partnering with us in taking the FIFA World Cup to the world.”
For the latest updates from the FIFA World Cup Trophy Tour by Coca-Cola, including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour and the official Instagram page at https://www.instagram.com/trophytour/.