Location: Gurugram, HR IN
Job ID: R-46367
Time Type: Full time
Relocation: No
Post Date: 6 Jan 2021
Job Posting End Date: February 12, 2021
Location: Bangalore / Gurgaon

Focus, Scope, & Impact:

  • Designing strategies and plans for Owned platforms of TCCC local brands in order to maximize consumer engagement & retention
  • Developing plans to localize and implement global owned platforms in the OU
  • Manage those platforms with a continuous learning & iteration mindset
  • Work hand in hand with global team to ensure the success of the global brands owned platforms in the OU
  • Map and develop relationships with key stakeholders that will maximize TCCC owned platforms to its consumers and shoppers
  • Work in partnership with other areas within IMX and MKT to embed the owned platforms into the brand ecosystems
  • The Owned Consumer Platforms lead plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization.

KEY SUCCESS PARAMETERS

Experience

  • Digital – savvy: 6-8 years of digital marketing experience, ideally working with digital platforms (creation, management,)
  • Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

  • Great understanding and passion for the evolved media landscape, digital platforms, data and e-commerce
  • Ability to work in Agile cross-functional teams

Communication Focus

  • Role will require communication with OU IMX lead, OU marketing team, global platforms lead and IMX digital leaders in other OUs;
  • Role will also interact frequently with external parties, particularly with agencies and the main digital players
  • Key role in bringing freshness to the system on disruptive ways to approach marketing

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.