Location: Kolkata, WB IN
Job ID: R-46317
Time Type: Full time
Relocation: No
Post Date: 31 Jan 2021
Job Posting End Date: February 8, 2021

What You’ll Do for Us

  • Region Front-Line Marketing Lead will:
  • Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
  • Provide input on OU-and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
  • Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
  • Oversee localization and real-time amplification of IMX campaigns within the region, providing input to OU IMX team
  • Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
  • Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
  • Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
  • Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.

Scope: 5 Bottling Partners for the East Front line Marketing Manager role

Work Focus

  • Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
  • Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
  • Ability to identify needs for campaign localization or customization as necessary
  • Ability to guide media buying (in partnership with Mkt procurement), as necessary

Qualifications & Requirements

  • Significant mkt and leadership experience (8-10 years) with some people management experience
  • Direct experience with marketing activation
  • Business and commercial acumen, including financial expertise
  • Experience working with TCCC external partners (bottlers and customers)
  • Experience working in cross-functional and cross-geographical teams is preferred

Communication Focus

  • Role will require frequent communication with OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU C&CL team, OU Franchise leadership teams
  • Role will also interact frequently with Bottlers and external parties (activation agencies, media)

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.