Location: Gurugram, HR IN
Job ID: R-46406
Time Type: Full time
Relocation: No
Post Date: 6 Jan 2021
Job Posting End Date: February 12, 2021
Location – Bangalore / Gurgaon

Focus, Scope, & Impact:

  • Develop strategies, tactics and programs in partner with digital commerce players in order to maximize digital transactions (D2C + B2B2C) for all brands under the Nutrition, Hydration , Tea and Coffee category
  • Work with the C&CL team to set up the D2C vision and blueprint and develop solutions to increase scale and effectiveness of these OU D2C platforms
  • Work in partnership with Digital Commerce team in the development and assessment of the plans, and develop capabilities to evolve the campaigns in real-time   
  • The Digital Commerce Marketing leads plays a key role in disrupt the way we do marketing and educate/spread that throughout the organization.

KeY SUCCESS PARAMETERS

Experience

  • Digital – savvy: years of digital marketing, including digital commerce and data-driven marketing experience
  • Experience of the TCCC system / similar consumer goods companies is a massive advantage
  • Experience working in cross-functional and cross-geographical teams is preferred

Work Focus

  • Great understanding and passion for e-commerce, data and CRMs
  • Ability to work in Agile cross-functional teams

Communication Focus

  • Role will require communication with OU IMX lead, OU marketing team, OU commercial team and digital commerce leaders in other OUs;
  • Role will also interact frequently with external parties, particularly with the main digital commerce players
  • Key role in bringing freshness to the system on disruptive ways to approach marketing

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.