Location: Gurugram, HR IN
Job ID: R-48306
Time Type: Full time
Relocation: No
Post Date: 31 Jan 2021
Job Posting End Date: February 8, 2021

What You’ll Do for Us:

  • Leads development of annual and multi-year brand growth strategies and business plans for FANTA in INSWA in order to deliver against overall brand vision and business objectives. Manage local brand(’s/s’) NSR, GP, DME to deliver INSWA brand growth and financial targets.
  • Will be responsible for a large scale FANTA relaunch in INSWA in the financial year 2022 leveraging the new global campaign and supported with a fully loaded OBPPC plan and IMX campaign
  • Work closely with the Global Senior Brand Directors to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies
  • Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
  • Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
  • Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions
  • Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution

Work Focus

Ability to develop and articulate multi-year strategic plan and annual business plan for FANTA within the INSWA OU.  Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.

Qualifications & Requirements

10 more years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal.  Bachelor’s degree required, MBA preferred

Communication Focus

  • Role frequently leads communications with both internal (Global team , Commercial, Supply Chain & Technical, Zone customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners
  • Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes
  • Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.