Location: Gurugram, HR IN
Job ID: R-46321
Time Type: Full time
Relocation: No
Post Date: 6 Jan 2021
Job Posting End Date: February 12, 2021

Focus, Scope, & Impact:

Drives RGM efforts towards the design, development and implementation of portfolio optimization, segmentation, OBPPC architectures, promo spending & pricing strategies to increase Systems Revenues; Volume; Transactions and Share - ensuring KO NARTD portfolio competitiveness and continued progress and alignment across the organization. 

The successful candidate will:

  • Work with HCCB RGM to design & implement CBO RGM processes, strategies and plans that deliver topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers & Customers).  Outcomes include: revenue pools, portfolio optimization, segmentation, OBPPC, pricing & promotion
  • Drive awareness of current CBO OBPPC performance, identify key competitive set and evolve rules of engagement by sub territory / competitive cluster.
  • Partner on CBO SKU rationalization process to streamline portfolio – clear Portfolio Roles and Market Impact.
  • Partner with S&I who owns the process associated with the RGM 2. 0 framework to deliver CBO business plans. Actively participate in Business Planning process alongside BU strategy - contributing on commercial strategy and actively influencing the decision-making process.
  • Lead commercial elements of RGM framework and ensure tools deployment within the CBO territories. Cross-functional and cross-market RGM strategy integration, acting as key contact for CBO RGM strategies for all relevant stakeholders (not least the Franchise bottlers, Franchise GMs, Commercial-, Marketing & Finance functions - ensuring RGM strategies and key commercial activities are ‘in sync’
  • Drive RGM capability development for OU, closely aligned with global C&CL team, Marketing and Finance
  • Be a key member of local and global SME networks to accelerate capability in: Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced Analytics
  • Significant analysis complexity – The incumbent requires strong analysis and interpretation skills. RGM and Commercial planning work requires deep understanding of various data sets including but not limited to – volume, system revenue and financial metrics, market share-distribution, execution data, consumer brand, shopper data etc.  The incumbent needs to integrate all the available data sources to identify opportunity areas and help develop action plans

Scope: India CBO Territories

Qualifications & Requirements

  • 5+ years of leadership experience in RGM, Commercial planning, commercial execution or strategy with strong skills in RGM, Segmentation, Innovation and Portfolio strategy
  • Proven Strategic and Analytical Skills as well as outstanding influencing skills
  • Ability to think from planning to execution and solid system commercial and brand management

Desirable to have candidates with Bottler experience

Communication Focus

  • Communicate with internal stakeholders and key Bottling partners
  • Internal: Communication of market- and specific business opportunities, advanced strategic analysis, priorities and plans to the OU leadership team and other Senior Management
  • System: Communication and alignment of key strategic RGM initiatives as well as market- and business environment drivers, KO System strategic direction/ priorities and performance with Bottler senior leaders
  • External: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives

Key Knowledge Requirements:

Mastery of (required)

  • RGM INCL SEGMENTATION, OBPPC
  • ADVANCED ANALYTICS
  • INTEGRATED SYSTEM EXECUTION
  • SYSTEM ECONOMICS
  • COMMERCIAL PLANNING  & CONNECTING THE DOTS

Broad expertise in (good to have)

  • SYSTEM PLANNING
  • VALUE TO MARKET
  • (SHOPPER/ CHANNEL) MARKETING & COMMERCIAL
  • CUSTOMER MANAGEMENT
  • SUPPLY CHAIN

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.