LOCATION: Gurugram, India - IND
May 15 - 2019
00% - 25%


Job ID: R-26066India-Gurgaon

Job Description Summary
To provide Operations and Marketing leadership to Company Owned Bottling Operations (CBO) for identifying, creating and prioritizing profitable volume opportunities for the Juices & Stills brands portfolio.

The role holder has to manage and accelerate the CBO business to ensure it achieves its business & market share objectives and captures all opportunities for sustainable profitable growth. To protect and enhance the brand image and reputation of The Coca-Cola Company brands and the business in CBO.

Key Responsibility Areas:

Marketing Planning & Execution

  • Lead and direct, in alignment with bottling & marketing stakeholders, the national activity calendar for Juices & Stills brand portfolio
  • Plan, develop and execute business and marketing strategies to achieve agreed volume, share and profit objectives while increasing the long-term value of The Coca Cola Company Juices & Stills brands
  • Align with bottling, marketing & Integrated Marketing Communication (IMC) functions to deploy all efforts towards achieving the relevant metrics for the campaign/activity
  • Integrate all system efforts (Marketing (advertising, promotions, experiential, marketing asset), Distribution & Execution) to drive national campaigns
  • Define marketing (Direct Marketing Expense) DME requirements and proper allocation across the marketing mix elements.
  • Constantly track customer and consumer trends to understand its impact on Juices & Stills brand portfolio and to help provide thought leadership to Company Owned Bottling Operations & brand teams
  • Develop with the Bottler, through corporate commercial teams, an effective implementation plan for all marketing activities
  • Implement appropriate tracking procedures to ensure proper execution of these activities.
  • Be the custodian of on ground communication (consumer & shopper) and coordinate with the Company Owned Bottling Operations corporate commercial team to ensure proper execution of communication
  • Liaise with vendors and suppliers and ensure that elements required for marketing initiatives are as per requirements, cost effective and strictly adhere to company standards.
  • Execute initiatives which are focused towards driving the right standards of execution in the market including trade related activities, coordinating Market impact teams (MIT)
  • Identify metrics for market execution which will support the delivery of business objectives.
  • Monitor execution scores, analyze trends and design corrective action
  • Analyse budgets and deploy them into activities planned and market driven to achieve business objectives

Operational Responsibility :

  • Provide relevant inputs basis insights/data from both internal and external sources of information to drive right pack/price mix in market
  • Provide regular analytics to help course correct and also identify new opportunities to drive business
  • Conduct opportunity mapping and work closely with the bottling stakeholders to arrive at an action plan
  • Good understanding of bottling business environment and retail landscape
  • Proactively collaborate with the internal finance team to keep track of central budgets
  • Conduct regular routines with bottling & marketing to review activities and take corrective action
  • Proactively coordinate with the Knowledge & Insights (Consumer Research) team to deliver on reports & market insights to aid achievement of business objectives

Profit and financial engagement :

Develop and implement plans to drive Volume and Market Share (Volume and Value) targets across brand, pack and channel while enhancing system profitability.

Engagement :

  • Collaborate and nurture an effective working relationship with the Company Owned Bottling Operations corporate commercial team and other stakeholders in the bottling system
  • Build value based and strategic “win-win” relationships with System partners at all levels.


Functional Skills:

  • Problem Solving, Understanding of analytical as well as financial levers. Interrogates data to identify core business levers. Leverages financial rigor to prioritize and allocate resources effectively.
  • Ability to identify and act on opportunities.
  • Sales experience with P&L responsibility.
  • Influencing the system and balancing short and long-term priorities. Ability to influence multiple stakeholders.
  • Ability to work with cross-functional teams. Advanced collaboration Skills.
  • Understands the operational fundamentals of our bottling system. KO system knowledge and clear understanding of the dynamics of the soft drink industry.


  • 5 - 7 years relevant working experience in FMCG Company. Experience across functions, especially within The Coca Cola system, will be desirable.
  • Premier MBA graduate
  • Proficiency in Oral and written English is a must. Working knowledge of Hindi preferred.
  • Travel up to 50% of work time.

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.