LOCATION: Gurugram, India - IND
May 15 - 2019
26% - 50%



Job ID: R-26180

Job Description Summary
To provide marketing and operations help to Franchise Bottling units of UP for identifying and gaining profitable opportunities for our brands.

Key Responsibility Areas:

Marketing Planning & Execution:

  • Lead the marketing function for the region through an in depth understanding of the beverage landscape and customer/consumer profile of the zone.
  • Constantly track customer and consumer trends to understand its impact on brand portfolio and to help provide thought leadership to the bottling units and brand teams
  • Plan, develop and execute business and marketing strategies to achieve agreed volume, share and profit objectives while increasing the long term value of TCCC brands.
  • Integrate all marketing efforts (advertising, promotions, and experiential, marketing asset) and be the custodian of on ground communication (consumer & shopper)
  • Co-develop implementation plan for all marketing activities with the bottling units and Implement appropriate tracking procedures to ensure proper execution of these activities.
  • Define marketing DME requirements in collaboration with the units and assist in its executions and control
  • Identify market execution metrics which will support the delivery of business objectives.
  • Monitor execution scores, analyze trends and design corrective action for the franchise.
  • Be the custodian of new product/pack launch in the region

Operational Responsibility:

  • Provide relevant inputs basis insights/data to drive right pack/price mix in market
  • Provide regular analytics to help course correct and to identify new opportunities
  • Proactively collaborate with the bottling team and marketing vertical within the BU.
  • Develop and implement plans to drive Volume and Market Share (Volume and Value) targets across brand, pack and channel while enhancing system profitability.


  • Collaborate and nurture an effective working relationship with the Bottling teams, Unit leads, and sales teams to ensure execution of marketing and market execution strategies
  • Build value based and strategic “win-win” relationships with System partners at all levels
  • NPD execution and collaboration with all relevant stakeholders
  • Design, plan & execute New Product execution capability within the zone.


Functional Skills:

  • Problem Solving, Understanding of analytical as well as financial levers. Interrogates data to identify core business levers. Leverages financial rigor to prioritize and allocate resources
  • Ability to identify and act on opportunities.
  • Sales and distribution/ Marketing experience
  • Influencing the system and balancing short and long term priorities. Ability to influence multiple stakeholders.
  • Ability to work with cross-functional teams. Advanced collaboration Skills.
  • Understands the operational fundamentals of our bottling system. KO system knowledge and clear understanding of the dynamics of the soft drink industry.


  • MBA from a Premier Institute
  • 3-6 years’ experience preferably in FMCG industry

Growth Behaviors:

  • GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
  • SMART RISK: Makes bold decisions/recommendations.
  • EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
  • FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
  • EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.