Location: Gurugram, HR IN
Job ID: R-46410
Time Type: Full time
Relocation: No
Post Date: 6 Jan 2021
Job Posting End Date: February 12, 2021

Focus, Scope, & Impact:

  • The Media Planning manager will:
  • Translate clear campaign objectives on each brand from the E2E and the Category Teams to clear cut Media Planning targets based on Reach and Frequency objectives
  • Develop and implement connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
  • Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs
  • Lead all the work on developing Media Planning models in partnership with the Media Agency , K&I teams and Platform Service teams to ensure that we are driving productivity on our Media Plans
  • Recommend the ideal DMI split by brand and channel to all of our portfolio of brands
  • Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
  • Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in INSWA
  • Ensure budget alignment by brand and providing information IBX and MKT OU leadership to be used in budget control routines
  • Analyze and inform MKT teams about industry media competitive activity, by region and brand, including the follow up of SOV/SOM indexes.
  • Be the local contact-point for the media representatives
  • He/she is a key player in the IMX team, understanding the consumer/shopper and the competitive landscape and defining strategies and tactics to better connect with each brand’s audience.

KEY SUCCESS PARAMETERS

Experience

  • Experience working with marketing in the field is preferred
  • Strong passion for Data Analytics and Modelling Techniques
  • Experience working in cross-functional and cross-geographical teams is preferred
  • No Media Planning Experience is needed . Technical Training will be provided to bring in the person into the job
  • MBA from Top Tier Business School – Mantra Interns preferred

Work Focus

  • Ability to provide input to brand & creative strategy at OU level as well as contribute to the overall Consumer and shopper media development
  • Ability to work in Agile cross-functional teams

Communication Focus


  • Role will require frequent communication with OU Consumer and Shopper Media lead, OU IMX lead, OU Category teams, Frontline Marketing team bottlers (local MKT teams);
  • Role will also interact frequently with external parties, particularly agencies and media companies

Our Purpose and Growth Culture:



We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.