Location: Gurugram, HR IN
Job ID: R-46404
Time Type: Full time
Relocation: No
What You’ll Do for Us:
- Leads the development of the Creative Strategy and Content Plan for
Coca-Cola TM based on its E2E Journey and the relevant platform idea - Leads the customization (global brands) and development (regional brands) of content for each category touchpoints based on the Big Idea, key occasions and relevant triggers
- Manage the full operations of the Content Development working with the partner agencies, production houses and ensure it is delivered to all relevant stakeholders
- Leads the development of all brand content on
Coca-Cola TM for owned digital platforms. - Leads Consumer Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency
- Bridges the consumer journey briefing to Media teams and work closely to ensure each and every touchpoint has a best in class plan and execution.
- Leads Consumer execution guidelines and Supports Marketing Execution by handing over to Frontline Marketing robust activation tool kits and materials for seamless market activation
- Translates Consumer Insights and touchpoints expertise into concrete communication and brand activation strategies and plans
Work Focus
- Ability to gather consumer insights from multiple categories and connect the dots into a strategic direction towards tangible plans
- Ability to translate E2E Journeys into concrete activation per touchpoint
- Ability to brief agencies to develop content and communication materials for several categories and channels
- Ability to orchestrate multiple stakeholders, delivering the most effective and efficient tool kits for market execution
- Expertise in working with different external partners (i.e.: agencies, production houses…)
- Ability to work in Agile cross-functional teams
Qualifications & Requirements
- 5-6 years of experience in Brand Management, Marketing mix management, Project Management, Capability Building and Agency Management
- Experience working in cross-functional and cross-geographical teams is preferred
- Experience of working on local, global communication campaigns is an added advantage
Communication Focus
- Role will require frequent communication with OU Frontline teams, Media Leads and close collaboration with End-to-End XP Design Strategy
- Role will also interact frequently with external parties, particularly agencies
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
COCA-COLA ON SOCIAL