Location: Bangalore, KA IN
Job ID: R-46291
Time Type: Full time
Relocation: No

What You’ll Do for Us:

  • Leads development of all regional growth plans for TU in INSWA with in order to deliver against overall brand vision and business objectives.
  • Helps identify key growth occasions for TU and work with the E2E team to develop engagement / ritual platforms that would help drive the Weekly Plus metric
  • Leads the development of a clear Innovation strategy on TU including product and  packaging platforms.
  • Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).
  • Partners with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives
  • Drives commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions

Work Focus

Ability to develop and articulate multi-year strategic plan and annual business plan for the brand within the INSWA OU.  Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.

Qualifications & Requirements

6-8 or more years of experience in regional marketing , brand management and/or marketing in consumer-packaged goods, beverage experience ideal.  Bachelor’s degree required, MBA preferred.

Communication Focus

  • Role frequently leads communications with both internal (Commercial, Supply Chain & Technical, Zone customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners
  • Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes
  • Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.