At Coca-Cola India, campus hiring is done through the summer internship program called MANTRA. The 8 week program offers an enriching learning experience for bright, young, enthusiastic and talented students from the top B-schools in India. Coca-Cola has been running the MANTRA program for 8 years now. The program offers an opportunity for professional growth through live business projects in India and international markets which are aligned to the company’s future business plans. It is a well-established and structured program through which summer interns are hired every year.
At Coca-Cola India, we constantly endeavour to provide the best opportunities for growth and development. As a result, the MANTRA interns are given complete autonomy in their work and their views and suggestions are often implemented. This freedom at the workplace aims at building their confidence, adds to their existing skill set and brings out the best in them. The program has proven to be the most successful means of building the company’s talent pipeline, thus we believe in evaluating the performance and capability of the interns through a rigorous process. MANTRA has led to some exceptional Management Trainees join us in the last 8 years and continues to be the sole source of entry-level talent in the company.