In a well-connected world, one can be forgiven if it doesn’t instantly occur that a product manufactured in one part of the country, can be consumed in another.  

Jagdish stood at a kiosk on Golf Course Road in Gurgaon, sipping a nutritious drink from the glass bottle. A sleek, tall building looming before him protects him from the summer rays of the sun. Jagdish has had a tiring morning. The kiosk owner seems to be in a chatty mood.

“Do you know that the office of the company that makes this drink is in that building?” he quips.

“Really?” asks Jagdish, a little surprised. Holding up the can, he says, “Is this made in that building?”

“No, no,” the owner of the kiosk laughs. “They have 57 manufacturing plants allover the country where it is made. And, like me, there are 2.6 million people who sell these drinks to make their living!”

Jagdish looked disbelievingly at the owner. “You are kidding, right?”

“No. Why should I? Everyone knows that they are putting in $7 billion into our country’s economy before 2020. Do you want to try their iced tea?”

Jagdish nodded and was handed a Fuze Tea, as the kiosk owner moved on to his next customer. Jagdish stared at the building in front of him until he finished the drink.

Jagdish is learning about the packaged beverage revolution for sure. A model that should be able to ensure safe, tasty, nutritious hydrating options for a majority of the population, in times to come. What he does not know as yet are about programs like Coca-Cola NDTV Support My School that are helping create 1,000 model schools for children in rural and sub-urban areas; or about Project Unnati that is helping farmers double their income from mango produce.

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