Learning during a live cricket match at the ICC World Cup has its own charm. Cheers, gasps and the occasional surprises get registered in the mind forever while having fun at work.
In January this year,
Partnership that brings everyone on board
Bringing such a massive global partnership to life is going to be a tough grind. It will take the strength of the entire
It is here that the learning begins. Some of the key takeaways would be how global marketing teams execute such mega sporting events, as well as understanding the consumer preferences and the retail sector in a developed market.
Their notes will not be about the matches but about stadium branding, 360-degree activation, perimeter boards and other activities that catch the attention of fans. The fun of watching the match and learning at the stadium will be something that the employees have been excited about.
On a Saturday nearly a month ago, Vidisha Mehta was out with friends. Suhas Repally was watching a movie with his family. Divya Jyothi was with her parents at their Hyderabad home while Akshay Vashisht was spending time with friends at a cafe.
A few weeks ago, their excitement of the four MBA graduates had hit the roof when they were chosen to join
As they hurriedly got on to a video call, they were told that the four were also going to be on a flight to UK to watch the matches. The screen could have exploded with excitement.
“I said on the call that I was ready to give up one month’s salary for it,” Akshay laughed. “I had not expected anything like this,” Divya recalled that day.
“My mom wondered why the company was doing this when we had not formally joined,” Divya added. The parents of others thought no differently.
When employees work that hard, can fun be far behind? While the details of the learning programmes were being finalised, the company made sure to include some fun as well.
With the anticipation building and fans praying to the rain gods to move sombre clouds away from the cricketing arenas, this world cup is surely creating some everlasting memories!
The opportunity to travel to one of the world’s biggest sporting events, witness a new global partnership and watch pulsating cricket matches await employees in England.
“We are leveraging an outstanding association for the benefit of everyone in the organisation. It is gives everyone an opportunity to learn,” affirms Nishi Chaturvedi, Vice President HR,