Ishteyaque Amjad

Ishteyaque Amjad, Vice President – Public Affairs & Communications

Coca-Cola India & South West Asia


Click to download a high-res image

Ishteyaque Amjad is the Vice President, Public Affairs & Communications at Coca-Cola India and South West Asia. He spear heads the practice and his charter includes government relations, policy advocacy, communications and sustainability in the region. With a career spanning more than two decades, Ishteyaque has had the opportunity to work across a diverse set of industries through stints inorganizations such as Cargill, HCL and Essar Group.

As one of India’s leading practitioners of public/corporate affairs, Ishteyaque is passionate about social issues and is a strong advocate for deploying business solutions to address societal challenges.

Ishteyaque serves on the board of management for TERI University. Hehas led the initiative of India Food Banking Network in its formative years and advises m.Paani, an award-winning social enterprise in India. An alumnus of Symbiosis Institute of Management Studies in Pune, he has graduated with a Bachelor degree in Economics from Aligarh Muslim University. He is also an alumnus of the Indian Military Academy, Dehradun.

Lesser-known facts

When he is not engrossed in making the strategic policy advocacy or communications plans or narrating stories of courage and leadership from his stint in the Indian Army, he is thinking of ways in which to make a child smile or making meaningful differences through corporate environment stewardship. His advocacy leverages his skills as team player for competitive sports. While Indian classical music keeps him serene, balanced and sensitive to human emotions.

With a flair for words, Ishteyaque prefers poetry and anecdotes as the perfect medium for storytelling. A skill he exercises often during fun Friday evenings with his two boys, sipping a CokeZero ‘on the rocks’ with a slice of lemon.