Debabrata Mukherjee

Debabrata Mukherjee, Vice President, Marketing and Commercial

Coca-Cola India & South West Asia

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Known Facts

  • Debabrata Mukherjee is the Vice President, Marketing at Coca-Cola India and South West Asia. With over two decades of experience in a diverse set of rolesspanning marketing and sales operations, he started his career with Hindustan Unilever Ltd.
  • As part of the Coca-Cola system, he has shouldered several key responsibilities in myriad capacities and provided strong strategic leadership to the business including that of Marketing Director, Coca-Cola Korea and Vice President, Strategy & Innovation ofCoca-Cola India and South West Asia.
  • Some of his noteworthy achievements include the successful launch of Georgia coffee and Glacéau vitamin water in Korea and building a pipeline of innovative products in India.
  • Debabrata holds a degree in Economics from Presidency College, Kolkata and a Master’s degree in Business Administration from the University of Kolkata.
  • An active member of various industry associations, he holds adirectorial position in the Audit Bureau of Circulations (India) andis a regular speaker at various marketing forums.
  • He has been awarded the ‘Best Marketer of the Year award for 2014’ in the beverages category by the International AdvertisingAssociation (Indian Chapter)
  • As the Vice President, Marketing and Commercial at Coca-Cola India & South West Asia, Debabrata oversees all marketing related operations including advertising, communications andmedia partnership engagements for the company across the business unit.

Lesser-known Facts

  • A hardcore sports enthusiast and a die-hard football fan, Debu as he is fondly known as, dreams of heading FIFA oneday, albeit with lesser controversy!
  • A true Bengali foodie at heart, he loves his Mutton biryanimade the Kolkata way, with the quintessential egg and potato accompanied by a bottle of Thums Up.
  • A movie buff, his favourite movie would be a toss up between The Godfather and The Shawshank Redemption.
  • An avid quizzer, you would not want to be in the opposite team!
  • He is versatile in terms of his preference for music and likes to experiment and listen to different genres of music.
  • No matter how busy he is, family time over a board of Scrabble is his perfect recipe to help him relax.