Stakeholders recognize Coca-Cola India's efforts towards water stewardship and Sustainability the BU celebrates World Water Day
Coca-Cola's commitment and continuous endeavors in the area of environment conservation,water stewardship and sustainability have been recognized at several stakeholder forums. These recognitions, coming around , this World Water Day are special as many of these awards are for its efforts to Reduce, Reuse and Replenish water.
The Company was recently awarded the coveted Vishwakarma Award for its outstanding efforts in the field of Corporate Social Responsibility. Coca-Cola India received the award as a recognition for its rain water harvesting efforts in partnership with communities across the country. These awards have been instituted by the Construction Industry Development Council (CIDC) - the apex body established by the Planning Commission of India and the Construction Industry. CIDC is dedicated towards promoting best practices in the Indian construction industry.
Coca-Cola India was also awarded the coveted Chanakya Awards 2011 by the prestigious Public Relations Council of India (PRCI) for using communication as a tool for creating awareness on water conservation. The award was presented to the Company in recognition of the communications tool- The Ripple Effect, developed for sharing best practices in Water and Sanitation project of Coca-Cola and UN-HABITAT in India & Nepal. The award recognizes the Company's efforts in reaching out to the stakeholders and partners; a far reaching impact on water conservation, water access and sanitation; and creating a ripple effect by creating a partnership that blossomed into a partnership over nearly 20 NGOs, government department and institutions.
The same project Ripple Effect- with UN Habitat was also awarded the coveted prize of 'Best Use of Public Relations for a Social Cause Award' at the First Indian PR and Corporate Communication Awards instituted by the leading communication house - Exchange4Media. Exchange4Media is one of the most credible and the largest source of media, advertising and marketing information in the country.
PRCI also recognized the Company's efforts towards transparency and openness with respect to its stakeholders by awarding its corporate website the Silver award in the country's best website category. PRCI noted that the website had been used as a tool to interact and engage with stakeholders including former employees which further enhanced engagement. The Company's website is a one stop hub for information on economic, social and environmental matters on the Coca-Cola system in India.
In addition, Coca-Cola India's New Year calendar based on the theme of environment and , sustainability has been recognized as an innovative and unique attempt at promoting environmental awareness in the country, by PRCI. PRCI noted while giving away the Silver Prize that, coming from a company that is known across the world for its brands and its marketing capability, the Environment calendar reflects its global focus on 'Sustainability". The calendar has been shared with more than 25,000 stakeholders across the country.