Women represent the greatest untapped source of economic opportunity around the world. The
In 2010, The
We embarked on a journey that would include many partners we would need for locally relevant programs, including government agencies, our network of bottling partners, non-governmental organizations, team members around the world and, of course, women who wanted to improve their lives and businesses as well as provide more for their families.
Today, on International Women’s Day, we are proud to announce we surpassed our goal, enabling empowerment of more than 6 million women through 318 programs across 100 countries.
So, why did we do this? Women represent the greatest untapped source of economic opportunity in the world. According to a 2018 International Monetary Fund report, women’s economic empowerment boosts productivity and increases economic diversification and income equality as well as other positive outcomes.
Women create a ripple effect of change. Strong women build families, strengthen communities, and are role models for the next generation, which is good for a business like ours. And women have a significant connection to our business at
Studies show that women do 66% of the world’s work, yet earn only 10% of the world’s income—90% of which goes back to their families and communities. Drawing on local expertise, capabilities and resources, 5by20 aims to help women entrepreneurs overcome the common social and economic barriers they face due to the lack of business skills training, financial services, assets, peer networks and mentoring.
The real heroes of this story will always be the women. They did the work. They started new businesses, learned new skills and improved their livelihoods.
As we look back, we celebrate these women and changes they brought to their communities and our business.
Even with the completion of this program, we know there is much more to be done. We aim to strengthen communities and create a better shared future for all of us. We have a proven track record of reaching ambitious sustainability goals – through prioritization, perseverance and partnerships. We’re ready to do more.
We thank all of our 5by20 partners, including our bottling partners, and the many collaborators who helped change the lives of more than 6 million women as part of our purpose to refresh the world and make a difference each day.
Our role in the 5by20 initiative
Our role in the 5by20 initiative
In India, we enabled approximately 21,796 women in 2018 and the total number of women entrepreneurs impacted by our 5by20 initiative since 2010 has crossed 1,52,000. In India, we are working towards the 5by20 goals through the following major programs:
1. Parivartan: This is a capability building initiative to provide training to rural retailers on various aspects pertaining to retailing, and equip traditional retailers with the right skills to grow their businesses sustainably. These programs are conducted by certified trainers across the country. To reach out to women retailers in remote parts of India, buses have been converted into customized mobile classrooms. In 2018, 1,964 retailers across India were trained out of which 1094 were women. The program has benefitted more than 3.75 Lakh retailers.
2. Pragati: This program is also focused on building the retailing capabilities among women entrepreneurs by providing training and product knowledge. A business skills program led by Hindustan
3. Unnati: In addition to the retailer segment of the value chain, we are also supporting producers through project Unnati, a supply chain initiative that would enable farmers including women farmers who shall adopt modern farming techniques and good agricultural practices. We have three programs under this initiative: Unnati Mango, Unnati Orange and a newly launched program Unnati Apple. Combined with a drip irrigation system, the program helps farmers double their crop yield and their income. Unnati Mango program has benefitted 72,513 farmers including 10% women farmers. Over the course of 10 years, Unnati Orange is set to benefit over 2,50,000 farmers including 10-15% women farmers. Unnati Apple was launched in 2018 and has benefitted around 3,000 farmers till date.
4. Career Development Centres (CDC): HCCB’s Career Development Centre project was started in partnership with NIIT Foundation and has been training underserved youth for entry level jobs in the organized sector. The first CDC was started near Dasna (Uttar Pradesh) in 2011, followed by 4 others in 2014 at Khurda (Odisha), Ameenpur (Telangana), Pirangut (Pune, Maharashtra) and Bidadi (Karnataka) offering job-oriented training courses in Basic IT, service industry and soft skills. The training program involves both classroom training as well as practical experience through industry visits, group activities and counselling. Through these 5 CDCs, we have impacted more than 10,400 candidates since inception. Over 65% of the trained candidates have been placed in reputed companies like Vijetha, Manappuram Finance Limited, Muthoot Fincorp Ltd, Reliance Fresh, HDFC Life Ltd, Metro Cash & Carry and Reliance Mart.
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T. Krishnakumar, President,
Coca-ColaIndia & South West Asia, in conversation with CNBC TV 18
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