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A New Journey for Coca-Cola

On November 12, 2012, The Coca-Cola Company decided to dive, headfirst, into the unchartered waters of brand journalism. The corporate website was reimagined as a dynamic digital magazine and owned media channel.Inspired by leading online publishers and powered by social media, the pioneering storytelling

India’s Fruit Circular Economy Could be Set for Promising Growth

Changing output across India in the agricultural fields is opening up new opportunities for farmers, throwing up an opportunity for the food processing industry to finally emerge from the shadows. Five consecutive years of fruits and vegetable output being higher than food grains has contributed to

Meet Mr K: Fred Kirkpatrick, 97, Celebrates 80 Years With Coca-Cola

Last week, my Facebook page blew up.A news story about a 97-year-old man who has worked for a Coca-Cola bottler for almost 80 years produced by 5NewsOnline, a Fort Smith, Arkansas news station, went viral and was picked up by media outlets around the world. Dozens of friends posted links to the story

From 'startup' to multinational: the 10 business decisions that transformed Coca-Cola

Coca-Cola recently announced plans to transition to a total beverage company by reshaping its business growth strategy based on changing consumer tastes and buying habits. This new strategy, according to President and Chief Operating Officer James Quincey, requires a tighter focus on building and launching

Small Step for Minute Maid Mosambi, Giant Leap for Fruit Circular Economy

The best mosambi fruit has been chosen to recently launch the Minute Maid Pulpy Mosambi for the discerning Indian consumer. As Maharashtra Chief Minister Devendra Fadnavis launched the new pulpy product in Mumbai earlier this month, it was another step for Coca-Cola towards having more fruits in its

Coca-Cola CEO: Progress is Achieved in Partnership, Not in Isolation

Fanta Fruity Orange Launched after Make in India Push

Hindustan Coca-Cola Keeps Date With India’s GST, Partners Find It Ready For Business

At 1:27 p.m. on July 1, Hindustan Coca-Cola transitioned to the country’s new tax system, Goods and Service Tax (GST), when it raised an invoice on one of its distributors in Karnataka. A few hours earlier, GST had been formally introduced in the country in a special midnight session of the Parliament.The

Hindustan Coca-Cola Gives Frontline Sales Team the Skill India Edge

Shivanna has followed a rigorous schedule of reaching to the market to meet retailers for his job. As a sales representative for Hindustan Coca-Cola Beverages (HCCB), when he is on a regular visit to the market, he gets a first-hand understanding of the demand, critical for the company to plan ahead.As