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All our units across the country are actively involved in citizenship activities which are in line with the local needs of the communities. For instance in Varanasi the unit partnered with the local NGOs and village communities to augment the water resources and facilitate better availability of potable water by repairing & cleaning the community wells, supporting digging of bore wells & installation of hand pumps. Similarly in Wada, Maharashtra the unit supplied potable drinking water during dry season. Catching Water where it Falls
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In
India, Coca-Cola is partnering with Central Ground Water Authority (CGWA),
local governments and communities to help combat water scarcity and depleting
groundwater tables. Local government officials and NGOs identify critical
areas, and then Coca-Cola sets up rainwater harvesting partnerships with
local resident welfare associations or communities in these areas to collect
and recharge the ground water tables.NGO specialists execute the project and mobilize community participation, while Coca-Cola facilitates the overall project and serves as the main funding arm. The partnership with CGWA ensures availability of technical expertise. Coca-Cola employees also play an active role, helping with project coordination, selection of vendors, execution and maintenance.
The potential of rainwater harvesting is enormous. Local communities involved
in the project are now better aware of the needs of conservation and the
benefits of ground water recharging. And the project is designed in a way
that requires minimum recurring expenses and involves community residents
right from the start—ensuring local ownership of the project.
Coca-Cola
has also initiated implementation of rooftop rainwater harvesting projects
at all of its bottling plants, saving millions of liters of water a year
at each plant. Additionally, Coca-Cola shares its water management expertise
with communities surrounding each of its plants, helping them to develop
localized rainwater harvesting programs.In April 2003, the Government of Delhi honored Coca-Cola India with a special citation recognizing the company’s active participation in the State Government's Bhagidari (partnership) program to implement rainwater harvesting and solid waste management initiatives in various parts of Delhi.
Coca-Cola organizes a seminar on
“Rainwater Harvesting: Socio-Economic Benefits of Creating Water Security”
“Rainwater Harvesting: Socio-Economic Benefits of Creating Water Security”
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Coca-Cola India partnered with FORCE (a Delhi-based NGO engaged in raising awareness on management of water resources) and PHD Chamber of Commerce and Industry, an industry association to organize a seminar on Rainwater Harvesting: Socio-Economic Benefits of Creating Water Security on 27th Sep, 2005. Mr. K.N.Memani, Chairman, PHD Chambers of Commerce and Industry presided over the seminar.
The panelists and participants at the well-attended seminar discussed a wide range of aspects pertaining to creation of water security for the communities and represented a cross-section of stakeholders, including policy makers, bureaucrats, scientists and community leaders, Corporates (members of PHDCC) and users (residents).
Mr. Rajshekhar, Commissioner, Ground Water, Ministry of Water Resources, Government of India, shared his with expertise and experience with the audience and presented a few case studies on the successes achieved by communities through scientific intervention.
Mr. Subhash Chander, Chief Engineer of Delhi Jal Board (the utility company that provides water to the city of Delhi) called for an urgent need to harvest rainwater for meeting the growing demands from the local communities. He also suggested some practical steps to start RWH besides giving details of Government subsidies and process to avail the same.
The Company was invited to share its views on the roles that corporates can play. Company’s presentation drew from the Coca-Cola’s rewarding experience in working with communities and shared with stakeholders’ details of a few recent projects undertaken by the Company in partnership with communities and respective State Governments. The Company’s initiatives were highly appreciated by all the participants and delegates and many of them asked for more details about the various RWH programmes being undertaken by the Company.
 Distinguished panelists Right to left) from Public, PHDRDF, PHDCC, Ministry of Water Resources, Central Ground Water Board and Coca-Cola India |
The session was chaired by Mr. Anil Shastri, former Member of Parliament and Member of Central Working Committee of Congress. Mr. Shastri stressed upon the need for everyone to conserve water for sustainable development and role of policy makers.
Other panelists and speakers at the session included Dr. S.B.Singh, Head, North Region, Central Ground Water Board, Dr. D. Chakravarty, Scientist, Central Ground Water Board, Mr. V.C.Tandon, President, Joint Forum of Resident Welfare Association of Delhi, Ms. Jyoti Panwar, former Mayor of Delhi, Mr. Vijay Lochav, Member of Legislative Assembly, Government of Delhi.
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Jaipur, August 18, 2005: Coca-Cola India in its constant endeavour of supporting communities for all round development has restored the nearly four-century old Sarai Bawari to its original glory. The company joined hands with the Jaipur Municipal Corporation and Rajasthan Ground Water Department of reviving and rejuvenating the Bawari, which was totally dilapidated. Prof. Sanwar Lal Jat, Hon’ble Minister for Irrigation, IGNP, PHED, Ground Water and CAD, dedicated the rejuvenated Sarai Bawari to the community, today, at a public function. Present on the occasion were Mr. Pankaj Joshi, Dy Mayor, Mr. Ishwar Lal Saini, Municipal Councillor, Jaipur Minicipal Corporation, senior officials of Rajasthan Ground Water Department, Shri Chhitarmal, Sarpanch, Kaladera Panchayat, Senior Executives of Coca-Cola India and hundreds of villagers from the Sarai Bawari village and adjoining areas. After dedicating the Sarai Bawari to the community, Prof. Sanwar Mal Jat, Hon’ble Minister said, “I am glad that Coca-Cola has come forward to take up social projects, which help society at large. In the light of increased pressure on our water resources, the rejuvenation of conventional water bodies attains greater importance. I thank Coca-Cola for their exemplary work. On the behalf of the state government, I promise to extend all co-operation to Coca-Cola in all such future endeavours”. Hon’ble Minister also expressed hope that the villagers will take active interest in the upkeep of the rejuvenated Sarai Bawari. On this occasion, Hon’ble Minister also honoured ‘Jal Rakshaks’, the volunteers from the community, who pledged to ensure water conservation and upkeep of the Bawari. Mr. Ishwar Lal Saini, Municipal Councillor, Jaipur Municipal Corporation said, “Coca-Cola deserves full compliments for this great work. This century old Bawari had lost its identity due to neglect. Today, it is full of water and full credit goes to Coca-Cola”. Speaking on the occasion, Mr. Pankaj Joshi, Deputy Mayor, Jaipur Municipal Corporation said, “Coca-Cola has set an excellent example of what to expect from a responsible corporate house. By bringing back this historical Bawari to its original glory, Coca-Cola has ensured water availability to thousands of villagers. I thank Coca-Cola for their commendable work”. Shri Chhitalmal, Sarpanch, Kaladera Panchayat also spoke on the occasion. He said, “Coca-Cola has undertaken a major Rain Water Harvesting project in Kaladera Village. Coca-Cola has taken many social initiatives in that area, which is very beneficial for the local community. I thank Coca-Cola on the behalf of Kaladera Panchayat and hope that they will continue to do these good things for the society”. Speaking on the occasion, Mr. Deepak Jolly, Vice President, Public Affairs and Communication, Coca-Cola India said, “Bawaris have been an integral part of the rich heritage of Rajasthan and Coca-Cola India is proud to be associated with it. The rejuvenated Sarai Bawari is a standing testimony of coming together of government bodies, private sector and the local community and also of Coca-Cola’s commitment to Water Conservation ”. The rejuvenated Sarai Bawari has the capacity to store upto 60,000,00 litres of water. Mr. Ashish Prasad, Area General Manager, Hindustan Coca-Cola, Rajasthan, said, “Rejuvenation of Sarai Bawari is another step as a part of a series of citizenship initiatives that Coca-Cola has undertaken in partnership with the local community. Our sincere thanks to Jaipur Municipal Corporation, Rajasthan Ground Water Department and local community”. In November 2004, Coca-Cola India joined hands with Jaipur Municipal Corporation and Rajasthan Ground Water Department to not only restore original glory of the Bawari and conserve the heritage but to also clean and open all water inlets to allow natural inflow of water ,usable by the community. While Jaipur Municipal Corporation helped the team at every stage of the rejuvenation process, Rajasthan Ground Water Department provided the technical guidance. The rejuvenated Sarai Bawari would help arrest the fall in ground water table and ensure water sustainability to thousands of local villagers deprived of any other source of water. Earlier the company has worked with the community in several areas of Rajasthan including rainwater harvesting, support to education and youth development, upgrading medical facilities by renovating women hospital, General hospital and veterinary hospital of Kaladera village. |
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Water Harvesting in Kaladera - Jaipur First Phase: |
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| Justice B.N.Kripal, former Chief Justice of India and Chairman, Coca-Cola India Environmental Council, inaugrating two Rain Water Harvesting projects for community within the premises of Govt. Girls School & Degree College in Kaladera, Jaipur. | |
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| Justice Kirpal and Mr. Sunil Gupta, Vice President, Coca-Cola India at the traditional launch ceremony of the two rainwater harvesting projects. | |
 Justice Kirpal inspecting the rain water harvesting plan for the two projects. |
 Justice Kirpal being felicitated by a member of the village committee during the launch of two rain water harvesting projects. |
 The dignitaries from left Mr. Bhagirath Sharma - Retd. IAS officer and specialist of water conservation practises, Mr. Bhupinder Suri - AGM, Rajasthan, Coca-Cola India , Mr.M. Dikshit - Supretending Hydrogeologist, Rajasthan State Ground Water Department, Justice B.N. Kirpal, former Chief Justice of India and Chairman, Coca-Cola India Environment Council, Mr. Sunil Gupta - Vice President, Coca-Cola India and Smt. Kanchan Kumawat - Sarpanch (Village Head), Kaladera Village at the inaugration function. |
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 Hundreds of students keenly involved in water conservation program. |
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| On May 17th '04 the two Rain Water Harvesting Projects in Kaladera village were completed and handed over to the community. | |
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Addressing the gathering Smt. Kanchan Kumawat
- Sarpanch (Village Head) Kaladera Village, sitting from the left
the Pradhan of the Kaladera village, Mr. Sunil Gupta - Vice President
- Coca-Cola India,Principal Secretary - Food, Civil Supplies &
Consumer Affairs, Government of Rajasthan, Shri P.N.Mishra - official
of the Rajasthan State Ground Water Department, Mr. G.K.Sharma -
General Manager RIICO Industrial Area and Mr. Bhupinder Suri - AGM,
Rajasthan, Coca-Cola India.
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Rain Water Harvesting in Kerala & Alleviating Water Shortage problem
| * | Daily 2 tanker loads of water distributed to Plachimada, Vijayanagar & Rajeev Nagar villages besides Govt. LP School at Nellimedu |
| * | Bore-well provided to Plachimada village |
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Migratory Birds at our Rainwater Water Harvesting
site at Kerala
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Migratory Birds in our Rainwater
Harvesting Ponds along with cranes, egrets and storks. These migratory
birds are normally sighted near Calicut and Trichur this time of
the year.
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Jalaneedhi scheme: Water Pipeline
project for villages
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* Contribution on behalf of beneficiaries in Jalaneedhi Scheme
* 342 households covering 6 villages Kannimari, Kochikadu, Thottichipathy, Rajeev Nagar, Kuttikalchalla & Karipalichalla
* Focused on providing potable water supply to rural villages in Palakkad district, Kerala
* Panchayat will contribute 10 % of the project amount, 15 % to be contributed by the
beneficiaries, Coca-Cola will fund 15% of the project and the rest would be provided
by the government of Kerala
* Repair of existing wells to:
-Meet the drinking water needs of the local communities
-Enable proper recharge of groundwater in the existing structures
-Ensure cleaning of existing wells by removing dirt, silt and other external material
-Tribal areas – 250 Nos.
-Village areas (farmers) – 250 Nos.
Rain Water Harvesting in Atmakuru - Andra Pradesh
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| The Division President of Coca-Cola India Mr. Sanjiv Gupta launching the final phase of Rain Water Harvesting project at our plant in Atmakuru village in the presence of Smt. T.Seshamma (Sarpanch) & Sri B.Summa Rao (Mandal Development Officer, MDO) of Mangalagiri Mandal, Andra Pradesh. | |
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In continuation with efforts to conserve every drop of water, within the plant and in community areas, the Division President of Coca-Cola India Mr. Sanjiv Gupta launched the rain water harvesting at Atmakuru village in the presence of the Sarpanch (Village Head), Smt. T.Seshamma & Mandal Development Officer (MDO), Sri B.Summa Rao of Mangalagiri Mandal, Andra Pradesh. The Sarpanch, Smt. T.Seshamma praised the company’s support to Atmakuru Village in community development programmes, especially the proposed construction School building for which the foundation was recently laid. The Mandal Development Officer (MDO), Sri B.Summa Rao lauded the company’s support in setting of Library in Pedavadlapudi village, giving scholarships to meritorious students and Drinking water supply in upcountry areas. He also mentioned that the company demonstrated active participation in such projects in the surrounding community. With the launch of this phase of rain water harvesting, the plant now harvests 100% of the rain water falling on the constructed area. The plant has built up area of over 24,000 sq. mtrs and green belt of over 1,36,000 sq. mts. The total potential of the rain water harvesting is now 22,800 CuM. |
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In water starved Rajasthan, CCI is working with Jal Bhagirathi Foundation,
to set up a series of rainwater harvesting projects around the Thar Desert
to substantially improve the availability of drinking water in the region.
The unique feature of the project is that the poor but highly enthusiatic
local community contributed 25% of the cost through voluntary donation
of labour and we supported the project with the balance 75%.
The resultant - nearly one lakh villagers in seven districts around Thar
desert have drinking water around the year.
• Bhagidari (partnership) is Delhi Govt. flagship programme to “joint
governance” amongst community on civic & environmental
and other issues.
• Coca-Cola was felicitated with a citation award at the Bhagidari
Mela held at Delhi in
April 2003.
• Support rainwater harvesting management for RWA’s under aegis
of CGWA
Rain Water Harvesting programme
• RWA
• Vasant Kunj
• Neeti Bagh
• Greater Kailash
• Dwarka
• Market Association
• Khan Market
• Green Park
• Schools
• DPPS School
• Laxman Public School
• NGO
• Deepalaya - School for underprivileged
• Tihar Jail - Asia's largest jail
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Shri R. S. Gupta Commissioner of Delhi Police
Inaugrating the Rainwater Harvesting Project at Delhi Police Public
School
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Mr. Sunil Gupta, Vice President Coca-Cola India
Inaugrating the Rainwater Harvesting Project at Tihar Jail
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Coca-Cola India's Mr.Sunil Gupta, Vice President
receiving the Citation Award by Smt. Sheila Dikshit, Chief Minister
Delhi
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Charge d' Affair of American Embassy & Deepalaya
officials at the inauguration of the Rainwater Harvesting Project
supported by CCI at Deepalaya school for underprivelaged in Delhi
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| Rain Water Harvesting Initiatives in Delhi | ||||
| Location | Description | No. of Harvesters |
Capacity (Lt/hr.) |
No. of beneficiaries |
| Tihar Jail | Asia's largest prison, West Delhi | 2 | 2000 | Over 13,000 inmates |
| Delhi Police Public School | School managed by association of Delhi Police personnel, South Delhi | 5 | 75000 | Over 2000 school students & 2 residential colonies |
| Greater Kailash | Residential colony, South Delhi | 4 | 40000 | Over 1200 families and nearly 10000 residents |
| Laxman Public School | Premier public school, South Delhi | 2 | 60000 | Over 4000 school students & residential colony nearby |
| Deepalaya School | School run by an NGO for underprivelaged in slums of South Delhi | 3 | 75000 | Over 11,000 people benefited including School children, staff & nearby communities. |
| Green Park | Residential colony and premier market area , South Delhi | 5 | 150000 | Over 5000 residents & entire market community |
| D.G. Cooperative society | Group of residential apartments, West Delhi | 3 | 50000 | Over 150 families awareness about RWH in entire area having over 200 such co operatives |
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