Goal: Expand global support of healthy watersheds and sustainable community water partnerships.
Water is a resource under great pressure globally. Population growth, climate change and global development will increase pressure on freshwater resources. Ingredients that rely on or impact freshwater resources may be challenged if effective use and replenishment practices are not in place. As we prepare our business for the future, we are working to sustain the availability of water for our products and communities. We work to balance the water we use in our finished beverages by participating in locally relevant water replenishment projects that support communities and nature. In India, our efforts to Replenish groundwater is focused on the creation of rainwater harvesting structures, construction of check dams, restoration of ponds and traditional water bodies and projects that help improve water use efficiency in agriculture like drip irrigation. For the projects that the Coca-Cola system undertakes in India, NGOs and local communities help identify priority areas and then the Company collaborates with local communities to establish rainwater harvesting partnerships. Our NGO partners implement the projects and mobilize community members to ensure that local knowledge plays an important part in planning and assessment. At the end of 2010, our system in India had installed more than 400 rainwater harvesting structures spread across 22 states. These structures have been installed in partnership with Resident Welfare Associations, Market Welfare Associations, Educational Institutions, Industry Associations, NGOs and local communities. We had also undertaken the restoration of several ponds including the historical Sarang pond in Sarnath and Lehartara pond in Varanasi. We had also constructed check dams in several areas of the country like at Kalahasti in Chittoor, in Andhra Pradesh, at Ramnagaram near Bangalore and at Wada near Mumbai. These initiatives are helping us reach our goal of reaching a ‘zero water balance’ with respect to groundwater usage. By achieving a “zero water balance” with respect to groundwater usage, the Coca-Cola system in India will create a rainwater harvesting potential equivalent to the amount of groundwater used for its operations in India.
