Regular physical activity is essential to achieving an active healthy lifestyle. Among the physical activity programs that Coca-Cola supports in India is the Coca-Cola Mir Iqbal Hussain Trophy - a grass root level football initiative to discover budding football talent in the country. This program is in partnership with the All India Football Federation (AIFF) which is affiliated to FIFA. 2009 was our first year of partnership with FIFA for this Under-16 football tournament wherein an expected 6,000 young players participated. 16 young footballers who played in this tournament in 2009 were identified by the Technical team at AIFF and were sent to attend The Coca-Cola 2010 International Football Camp in South Africa from 15th-20th June, 2010. In 2010, the tournament has been further scaled up and will be played in 75 cities covering 1500 schools.  more information