Our vision is to advance a packaging framework in which our packaging is no longer seen as waste, but instead as a valuable resource for future use. To realize this “zero waste” vision, we are guided by a commitment to continuous improvement.
Completing the cycle
Packaging adds value to our products by increasing shelf life, minimizing breakage, reducing transportation and handling costs, safeguarding public health, providing product information and creating consumer convenience. But in an era of rising energy costs and scarce resources, we must work toward packaging that adds value not only to our products, but also to our environment and society.
reduceWe're continually exploring new ways to optimize the amount of material and energy we use in our packaging. Since the introduction of all our major packages, we've significantly reduced the materials used to make them, without sacrificing quality.
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recoverApproximately 85% of our unit case volume today is delivered in recyclable bottles and cans. The recovery of these containers and their materials for reuse is critical to our sustainability aspirations worldwide.
recycleWe’re helping to foster demand for recovered materials because of our increased use of recycled content in our packages. We also are purchasing products that are made from recycled beverage packaging and enhancing the efficiency of our refillable bottles.
