Coca-Cola Under-16 Football
Coca-Cola India Private Limited and the All India Football Federation (AIFF) launched the national grassroots football tournament in 2009. This initiative is a part of Coca-Cola India's commitment to create a sporting culture in the country by promoting a healthy and active lifestyle. The initiative takes forward The Coca-Cola Company's commitment to nurture potential football stars by providing them with a platform and an opportunity to develop their inherent talent into a real-life profession. As a company which has a worldwide focus on football and believes in promoting a healthy, active lifestyle, CCIPL believes that Indian Football has huge potential. By supporting AIFF for this tournament, we are tapping young football talent to train them according to international football standards. In 2012, the program involved participation from 41,760 young footballers from 2,600+ schools across 87 cities. This year the youngsters from Meghalaya beat their opponents from Odisha in an evenly fought contest at Father Agnel's Football Stadium in Vashi, Mumbai.
It's not just a quest of Trophy or the Cup that these young talented footballers look forward to , but also a chance that couldn't have been possible if this initiative did not exist. The National U-16 Soccer team of India is drawn up from the talent pool of this tournament. Plus this is a chance for some of the exceptionally talented players, who will be absorbed by AIFF-FIFA academy to train at their world class academies and become a part of the talent pipeline for the future. Undoubtedly, this is India's biggest and most inspiring Grassroots Sports program and a step (more) towards providing these soccer heroes "An experience that money can't buy"