Our Company regularly participates and organizes workshops and seminars, panel discussions and interactive sessions in partnership with trade associations, NGOs and government organizations to create awareness on these important subjects. Quizzes, street plays, distribution of leaflets and brochures, screening of films, distribution of audio visual material are some of the other tools employed to engage stakeholders.  A film titled “Our Environment – Let’s Protect It” jointly produced by Coca-Cola India and the NGO, BAIF is being used to create awareness on the environment and has been distributed in hundreds of schools. This effort has been recognized by the India Today Reader’s Digest group by giving the Company the Pegasus Gold Award.   As an awareness building program, the Company and its bottling partners annually celebrate World Water Day, World Environment Day, World Earth Hour and the International Coastal Clean Up Day, thereby reaching out to thousands of stakeholders.