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KDMA Kanpur - Uttar Pradesh team wins the Inter-State Finals of The Coca-Cola U-16 Cricket Cup 2011-2012
~ Grassroots cricket initiative undertaken by Coca-Cola India in partnership with Procam International to unearth the country's best cricketing talent~
Mumbai, 30th April, 2012: KDMA School Kanpur team from Uttar Pradesh prevailed over Rizvi Spring field School team from Mumbai to win the Inter-state Finals of the Coca-Cola U-16 cricket Cup 2011-2012, held at the Western Railway Cricket Ground, Mahalaxmi Mumbai. The winners of the National finals of one of the country's largest inter-state inter school grassroots cricket championships were felicitated by Mr. Saba Karim Chief Mentor & Former International Cricketer, Mr.Nilesh Kulkarni - Former International Cricketer, Mr. Milind Pingle, Senior Vice President - Alternative Beverages Division, Hindustan Coca-Cola Beverages Pvt Ltd Mr. P N Sankaran - Director Operations Procam International and Mr. Ajit R - VP - Procam International
The Coca-Cola U-16 Cricket Cup is an initiative undertaken by Coca-Cola India as part of its commitment to promote a sporting culture and healthy active living in the country and is being promoted by Procam International, India's largest sports and leisure Management Company.
Speaking at the occasion, Milind Pingle, Senior Vice President - Alternative Beverages Division, Hindustan Coca-Cola Beverages Pvt Ltd said, "It gives us all at Coca-Cola India, immense pleasure and a great sense of satisfaction that many talented young players have been identified at the grassroots level and will now get groomed to go on to play bigger league games in the future. We are certain that this foundation laid for nurturing cricketing talent in the country will go a long way in taking cricket to the next level. On behalf of Coca-Cola India, I would like to congratulate all the KDMA Kanpur team for an astounding display of talent and wish them the very best for the future. Coca-Cola India has always believed in promoting healthy, active lifestyle through sports. We believe that India has great sporting talent. Some of the best sportsmen have come from the most unassuming of places, and it is our endeavor to give this talent a platform with robust grassroots initiatives like the Coca-Cola U-16 Cricket Cup".
The Coca-Cola U-16 Cricket Cup, an Inter-school grass root level cricket initiative to discover budding cricketing talent in the country. The program was open to all young cricketers in the age group of 12-15 years. The tournament was played across 10 states in over 65 districts involving more than 11,000 young players from 700 schools. Winners of the Coca-Cola U-16 Cricket Cup were awarded a cash prize of Rs.1 lakh, while the runners-up were awarded Rs. 70,000/-.
Speaking at the event, Mr. Saba Karim, former Test cricketer and Chief Mentor of the initiative, said, "At the end of the program, the three best players - 'Coca-Cola Cricket Stars' will be groomed for a period of three years enabling them to realize their dream of donning International colors. Depending on their core strength, they will also get an opportunity to further hone their skills by attending training camps under the guidance of prominent ex-cricketers. The elaborate structure of the Coca-Cola Cricket Cup ensured that players played some tough cricket and prepared themselves to face bigger challenges."
Ayush Atri, Captain of a visibly excited winning team said, "It is a proud moment for us to have won the national finals of Coca-Cola U-16 Cricket Cup Tournament. On behalf of the entire team, I would like to thank our coach Manish Malhotra for guiding us to this win. It is an exciting moment and our perseverance and team work has finally paid off. We thank Coca-Cola India and Procam International for organizing a significant tournament of this caliber that truly gives young cricketers like us a platform to showcase our talent."
Through the tournament, 20 talented players selected from the Coca-Cola Inter-State Challenge will get a chance to attend a week long 'Coaching Clinic' under the guidance of prominent former cricketers of the country. Post the week long coaching, the final Coca-Cola XI team will be selected and given an opportunity to prove their mettle by participating in a competitive tournament against the U-16 National team of Sri Lanka.
At the end of the program, three best players -'the Coca-Cola Cricket Stars' will be groomed for a period of three years. Depending on their core strength, they will also get an opportunity to further hone their skills by attending training camps of international repute.
Details about the Teams
Winning Team
Team name: KDMA School, Kanpur
Captain: Ayush Atri
Final score: 108
Runners up Team
Team Name : Rizvi Springfield School
Captain: Akash Luthra
Final Score: 106
More About the Coca-Cola U-16 Cricket Cup
The Coca-Cola Intra-State Challenge was played in Mumbai, Delhi, Hyderabad, Andhra Pradesh (all 13 districts), Punjab (six major districts and 14 minor districts), Baroda, Tamil Nadu (6 districts), West Bengal (18 districts), Uttar Pradesh (Lucknow and Kanpur) and Madhya Pradesh.The format of the Coca-Cola Cricket Cup was structured to begin with the Intra-State Challenge, which was open to all schools in the respective cities and districts. The centers that have more than one city or district played their own inter-district before one winner emerged from each center. The winners from the ten centers will feature in the Inter-State Challenge.
Coca-Cola Cricket Cup's Vision
BCCI over the past several years has done a tremendous job of enhancing the growth of cricket in India. They have done so by adopting a result oriented approach of organising age group tournaments all over the country through their state associations.
This has helped immensely in carving out talented individuals on a regular basis. Most of these cricketers have moved ahead and have brought laurels for their states and the country.
Seeing the vast potential and growing popularity of this game, Coca-Cola India has a vision of facilitating BCCI in their quest to tap talent. We believe that the future of Indian cricket lies in these young talented budding cricketers. We intend to provide a perfect opportunity and platform to all the youngsters across the country to showcase their talent, skill and equally important, pride and loyalty to their school. It gives BCCI and their affiliated state units a brilliant arena to scout for potential match winners.
We hope that this initiative will serve as an ideal platform to identify and nurture young talented cricketers for them to be able to get noticed by the state associations and BCCI to represent the country on an International level.
About Procam International
Procam International is a full-fledged sports and leisure management company, involved in sports consultancy, innovative television programming, celebrity endorsements and brand management.
Procam International has promoted and conducted over 45 world events in the last 23 years. These prestigious events have elicited player participation of the highest calibre as well as huge public interest. This has established Procam International as the leading sports events creator in India. The professionalism, attention to detail and dedication has won the company the faith of its sponsors and resulted in long-term associations.
About Coca-Cola India
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Mango, Minute Maid Apple, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda, Schweppes and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company's Indian operations please visit: and