~UNLEASHING THE INNER POTENTIAL OF PERSONS WITH DISABILITY~
Gurgaon, 15th July 2014: Living up to its toofani message of unleashing the potential within, India’s most iconic brand Thums Up and Salman Khan’s Being Human Foundation, in association with the American India Foundation (AIF), today brought their collaborative initiative Campaign VEER to Gurgaon. VEER – Unleashing the Inner Potential of Persons with Disabilities – was launched in the country earlier this year. With the aim of reaching more than 1000 PwDs with skill training and employment opportunities, the campaign was today officially launched in Gurgaon with the first batch of hearing-impaired people who will be trained under the campaign, in association with NGO SNS Foundation.
The batch will be provided training in basic communication skills, computer skills and soft kills, amongst other to enhance employability and offered placement opportunities once the course ends. One of the tenets of the campaign is to raise advocacy on issues revolving around inclusiveness, employability of PwDs and workplace accessibility. Taking this forward, the event held today also witnessed a panel discussion on “Being An Inclusive Employer” – Discussing Inclusion at Workplace – Strategies, Challenges and Solutions.
Speaking about the initiative, Debabrata Mukherjee, VP-Marketing & Commercial,
M.A. Ravi Kumar, CEO of the American India Foundation said, “At the American India Foundation, we have been looking at the whole livelihood space for the last 8 years to make such people financially independent. We are delighted at the success this Veer campaign has had thus far, and are grateful to Thums Up, Being Human, and the SNS Foundation for their support. People with disabilities have the talent to pursue meaningful careers and play a role in India’s economic success. We look forward to employers who come forward to help the differently-abled join the engines that are driving our country’s economic growth.”
Speaking about the campaign, Alvira Agnihotri, Trustee, Being Human – The Salman Khan Foundation said “Today we bring the Veer campaign to Gurgaon. We’d like to thank all our partners who have played an integral part in making this campaign successful.”
Campaign VEER aims to address challenges such as inclusive education and employment, skill training and development, and advocating for disabled-friendly technology. With the support of AIF, the campaign is working at imparting vocational training to these individuals and ascertain their requirements so that they can be made job-ready. As outlined by AIF, INR 7,500 is all it takes to train an individual with disability to make him/her employable.
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products –
The American India Foundation is committed to catalyzing social and economic change in India and building a lasting bridge between the United States and India through high-impact interventions in education, livelihoods, public health, and leadership development, with a particular emphasis on empowering girls and women to achieve gender equity. Working closely with local communities, AIF partners with NGOs to develop and test innovative solutions and with governments to create and scale sustainable impact. Founded in 2001 at the initiative of President Bill Clinton, AIF has impacted the lives of more than 1.9 million of India’s poor and aims to reach 5 million by 2018. Learn more at www.AIF.org.