Visit the Thums Up Jalsa, Experience the Thunder and win a chance to meet Superstar Salman Khan
A unique consumer engagement initiative by Thums Up inviting consumers to a thrilling action packed show & an opportunity to win a chance to meet Superstar Salman Khan.
2 Lucky winners participating in the ThumsUpJalsa from the entire state of Karnatakacan win a chance to meet Salman Khan through a lucky draw.
Entry tickets for the action packed event are being made available at retail outlets on purchase of a bottle of Thums Up.
One of a kind consumer engagement initiative to run across more than 400 centers across India from 12th February till end of April, 2013.
Special initiative designed to connect and engage with over 3.2 million consumers across the country.
Bangalore, 19th February, 2013: Get ready to experience the thunder yet again asThumsUpToofaniJalsa is back to set your adrenalin pumping with a host of enthralling performances and action packed games.The excitinginitiative which has beena roaring success in previous years, is back this year with bigger, better acts. Consumers will not only be entertained at the ThumsUp TOOFANI Jalsa but they also stand a chance to participate in an exclusive meet and greet with Salman Khan.
According to Anupama Ahluwalia, VP – Marketing, Coca-Cola India, “Thums Up has always been associated with action, attitude and adventure – a positioning that has made it India’s largest sparkling beverage brand.This year our campaign revolves around unleashing the “Toofan” in each one of us. Through the ThumsUpJalsa initiative, we aim to connect and engage with our consumers by giving them the opportunity to participate in some great action games and uncover their true potential. Thums Up TOOFANI Jalsa is one of our largest consumer connect initiative for Rural India and the response and encouragement that it has got from the consumers over the years has guided us in making this event larger, better and more entertaining with every passing year.”
Jalsa 2013 will be rolled out across 27 cities in Karnataka reaching out to thousands of consumers through action games and captivating performances by local and International artists. The one-of-a-kind consumer engagement initiative is being rolled out from 12th February till 14th March, 2013. As part of the ‘ThumsUp TOOFANI Jalsa’ initiative, consumers who purchase a bottle of Thums Up, obtain entry tickets to the show
This year the ThumsUpToofaniJalsa is back with a bang, apart from entertaining the consumers it will also give them an opportunity to meet superstar Salman Khan. Each consumer that participates in the action games can fill an entry coupon with their details and submit it in a lucky draw. 2 lucky winners from each state will be chosen to interact with their favorite star at a meet and greet event which will be organized later in the year.
Talking about the initiative, Thums Up brand ambassador, Salman Khan said, “I have always believed in living life on my own terms, and doing something Toofani; and these attributes are what strongly connect me with my favouriteThums Up.Through this exciting and engaging initiative, I look forward to meeting the real ‘ToofaniStars’ across the country; and celebrating the spirit of adventure”.
About Coca-Cola India
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda, Burn and Nestea through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com