‘Sprite Till I Die’is an opportunity for every youngster who loves challenges, to find their space under the sun.This special digital platform by Sprite allows consumers to send in online entries across dance, music and art genres,and urges them to think out of the box and tackle the challenges, no matter how tricky, with the trademark Sprite ingenuity.

‘Sprite Till I Die’ unfurled its graffiti initiative in Delhi today, with contestants paying an ode to the city and unleash their creativity on a life size installation at Saket Select City Walk, Delhi.

Speaking about the initiative Debabrata Mukherjee, VP Marketing and Commercial, Coca-Cola India, said, “Seen as a quirky youth brand that does not shy away from taking up new challenges, Sprite brings alive the spirit of an ingenious ecosystem that our young consumers love to thrive in. Revamping a popular landmark in the city in a creative free-spirited fashion as these highly talented youngsters have done is demonstrative of the spontaneity and lively spirit of the Sprite brand.”

The event saw contestants from Delhi giving the lake a new lease of life with art work depicting the spirit of the city. The contestants from Delhi were among hundreds of entries for the Graffiti section of the contest andwere handpicked by renowned graffiti artiste Daku. The team of 6 worked on an original creative and cited the strength of expression as their core inspiration.

Speaking about the initiative, Daku, India’s leading graffiti artist, said, “Graffiti is an important art form that allows artistes to express themselves and is somewhat a reflection of the society. This is an art form which is evolving and deserves a mainstream platform for the sake of hundreds of budding artists. I would like to congratulate Sprite for bringing us a platform such as Sprite Till I Die that recognizes and nurtures the art of graffiti in an inspiring and prestigious manner. Being associated with the platform, I have seen some remarkable talent and I hope this is the beginning of a long successful journey for these graffiti artists.”

Sprite Till I Die – 2

Sprite Till I Die is a platform for every youngster who loves to take up challenges. If you can face any situation with Sprite clarity, then this is where you belong!

There are three categories for participation-Sprite Beats / Music: If we take away your Instruments Will Your Music Still beCool? Sprite Steps / Dance: If we take away your Stage Will Your Dance Still be Cool? Sprite Art / Graffiti: If we take away your Canvas Will Your Art be As Cool?

Sprite Till I Die – 2- Graffiti

1. Call for entries happened through Facebook, on our website www.spritetilliDie .com

2. More than 100 Entries pan India which were sent to Daku for selection.

3. A total of 6 teams of maximum 7 participants each was made.

4. Contestants from Kolkata- Shounak Sanyal, Rajarshi Sarker , Justin Rozario, Raajil Bargi, Remille Bargi, Rohit Chowdhury

How to Participate?

1. Log on to our website www.spritetilliDie.com

2. Select your category: Sprite Beats / Sprite Steps/Sprite Art.

3. Sprite Art ( Graffiti) –

a. Artist upload their work in form of Jpegs or PDFs on www.spritetilliDie.com

b. The Sprite Art Judge ‘Daku’ will form teams of a maximum 7 people from the entries that have been uploaded on the website.

c. A total of 10 Teams will be formed.

d. Each team will be given a space on which they will have to work together and create graffiti.

Judges:-

Sprite Beats : Music: Salim Sulaiman Sprite Steps : Dance :Terrance Lewis Sprite Art : Graffiti DAKU.

Sprite Quotient – Daily Winners

There will be Daily Winners called “Sprite Quotient of the Day “ basis the maximum number of views in a period of 72 hrs since the video was uploaded. Gratification includes FastrackGooDies.

The Big Sprite Quotient – Big Winners

Judges will nominate 5 Videos from each Category which will go up for Public Voting. Winners of Sprite Till I Die will Guest Star at Mood Indigo, Asia’s Biggest College Festival, Feature on TV and a Hamper.