~Musical extravaganza stagesperformances by Kolkata’s best rock band- Cactus, pulsating music by DJ Harish and the melodies of singing star Rupankar.~
Kolkata, 17th May, 2013: Sprite which is synonymous with the carefree, confident youth of todaywho celebrate ingenuity and uniqueness is back with a refreshing concept – The Sprite BajiMaat. The brand hosted an exciting evening in Kolkata city which celebratedthe spirit of Sprite; which urges its consumers to pave their own way, using fresh thinking and imaginative ways to truly “ChaloApniChaal”.
The city of joy hosted to the first ever Sprite BajiMaat, a unique musical extravaganza bringing the best of music with pulsating and riveting performances by Rock Band Cactus, DJ Harish and Bengali singer Rupankar.
The Sprite BajiMaat has already received a lot of buzz and become the talk of the town with youth that participated in the supremely exciting Sprite canter activities, leading to the event. In order to gain entry to Sprite BajiMaat, thousands of youngsters from over 25 colleges and several BPOs in Kolkata had to live by Sprite’s philosophy of ‘Fresh Minds Think Better’and demonstrate their ‘ingenuity’ and ‘sharp wit’, to get ahead of the pack in different games to win passes for the event. Finally close to 500 Fresh thinkers earned couple entry passes for the exciting musical concert.
Talking about the initiative, Arijit Mitra, General Manager – Marketing Franchise Operations, Coca-Cola India said, “Brand Sprite has always been synonymous with confidence, candor and a refreshing mindset that urges youth to pave their own way ahead, hence ‘ChaloApniChaal’. Keeping in line with this doctrine, the Sprite BajiMaat initiative is our endeavor to extend that philosophy and give the people of Kolkata not just an exciting evening of music and fun but also the opportunity to “pave their own path” by participating in a number of exciting games during the initiative”
The initiative saw over 1000 youngsters enjoy one of the coolest parties in town and also showcase their skills and win a number of exciting prizes by participating in various games and contests that took place during the event.Sprite BajMaat is another step towards fortifying the brand’s place as one of the country’s most loved brands and giving Kolkata a great evening of music, culture and entertainment.
About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com