Clinton Cerejo, Vijay Prakash and Nooran sisters enthrall over 25,000 students of PEC with enchanting compositions from Coke Studio@ MTV !!

Chandigarh, 10th November, 2013: PEC Fest 2013, PEC University of Technology’s spectacular annual cultural festival concluded on a perfect note as it staged a pulsating performance by Coke Studio @ MTV. The campus vibrated with infectious energy and swayed to the musical symphony created by some very talented artists, in a night that marked the maiden performance of Coke Studio@ MTV at one of the Chandigarh’s biggest and most sought after college cultural festivals. Over 25,000 music lovers witnessed incredible performances by an ensemble of versatile and multi-talented artists such as Clinton Cerejo, Vijay Prakash and Nooran Sisters. With the impeccable musical renditions by the eclectic artists, Coke Studio@MTV beautifully echoed the spirit of the PEC Fest 2013 – a confluence of musical talents much as this festival (PEC Fest 2013) itself is a confluence of diverse talent across the city!

Speaking about the music property, Rajneet Kohli, Director, Franchise Bottling Operations, Coca-Cola India said, “Coke Studio is a fusion of musical genres, melody, rhythms and of cultures. It is Coca-Cola’s unique point of view on music, allowing the ‘Happy’ energy of Coca-Cola to bring people together. And this exactly what we intended to do by organizing season 3’s first ever mega concert at PEC Fest 2013. Coke Studio prides itself in bringing together some of the country’s most talented musicians at a common platform, driven by a common cause to celebrate the diversity of music, just like the way PEC Fest 2013 nurtures the talent of some of the country’s most diverse and bright minds. Hence, this association was a perfect fit for us. Showcasing Coke Studio at platforms like these is the best way to reflect the true essence of the musical property, giving the audiences a flavor of the signature music, ‘LIVE’ “.

Launched in India in 2011 by Coca-Cola India in association with MTV, Coke Studio@MTV,is a first of its kind music project in India which brings together diverse artists of different genres to create an extraordinary series of medley, giving music lovers across the country a unique opportunity to enjoy Coke Studio’s signature fusion music. Coke Studio@MTV Season 3 continues to celebrate the glory of incredible musicians who represent the best that the country has to offer.

Speaking about hosting Coke Studio’s maiden concert at PECFest 2013, Dr. Manoj Arora, Director, PEC University of Technology said , “Coke Studio is an incredible platform that has been conceptualized to tap our country’s great musical talent. It was indeed an enriching and a motivating experience for our students to watch artists performing at Coke Studio live and I am sure our boys and girls will draw lots of inspiration from these immensely gifted groups. I am sure seeing Coke Studio our students especially the University bands will aspire to perform for them in the near future”

Coke Studio in India has received enormous support from fans and the music fraternity. It has so far registered close to 70 million viewers on television, 15 million views across YouTube, over 2.3 million fans on Facebook, and over 1,50,000 thousand tweets with #cokestudio. Since its launch in 2011 the fusion music project has brought together some of the country’s best talent in contemporary and traditional music and has garnered huge support from the public as well as the music fraternity.

According to the Clinton Cerejo, one of the most promising producer and singer in the country, “Coke Studio@ MTV has given me an unadulterated creative environment with the freedom to expand my wings both as an artist and a composer. I am delighted to have been given this opportunity to perform at the PEC Musical Maestros Happiness Concert. The crowd at PEC was absolutely fantastic and I look forward to coming back and performing for them again.”

Nooran Sisters were quoted saying, “Coke Studio@MTV has been an incredible journey for us and we enjoyed being a part of this musical confluence. Chandigarh is home to us and it is truly heart-warming to perform here as part of the Coke Studio entourage. The PEC crowd was incredible as always and we felt a special connect performing for our home audience.”

Expressing his views about Coke Studio talented and versatile singer, Vijay Prakash, said, “As an artist, Coke Studio@MTV is the most incredible platform one could be part of. Our country is blessed with a diverse and dynamic musical heritage and a Coke Studio has successfully bought that to the forefront. The entire experience of collaborating with some of the most talented names in Indian music has been truly enriching. It was a treat to perform for the audience at PEC and I hope they enjoyed the performances as much as we enjoyed performing for them.”

Coke Studio is the Trademark of The Coca-Cola Company, Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company
Coke Studio @ MTV- season 3, produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt Ltd.

About Coca-Cola and Citizenship

The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise — “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition means – that the company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. For further information on Company’s India operations and its products, please visit www.coca-colaindia.com

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