DNA (Ahmedabad), 2 April 2015

These artistes are superstars in their own right and for them urban audience is the new set of audience they are reaching out to. Interestingly, each time I have to rope in a folk artiste I have to pitch in front of them to win them over. Their ambitions are pure and they are more opinionated and aesthetically driven.”

If music from movie ‘Delhi Belly’ continues to top your charts on your music gadgets and singer Shaan’s ‘Tanha Dil’ creates a déjà vu today then Ram Sampath is the man you should look up to. Having started his career by composing jingles for an advertising firm based in Mumbai, Sampath is known for composing and producing music that is fresh, unconventional, and has a cutting edge approach to it. And he has been passionately doing it for over two decades now. So, with the new season of Coke Studio, Sampath has plans of re-inventing music and introducing rural folklores to urban folks. In a candid chat with dna afterhrs he shares information on the changing music industry, real wealth of Indian music and more.

So, what’s new this time at Coke Studio?

There is a different format this time, a different approach. The format of music has changed and because of that there will be lot of reinvention on the platform. Moreover, I feel the platform is more about positivity, of spreading joy and happiness. It is about exploring our culture and a chance to make unique music by blending different eras…The basic principle we follow here is of understanding music as a binder that holds many threads and narratives of our culture together.

What kind of change are we experiencing today in the music industry?

There is much more openness and it is a relief to see more room for all kinds of music to be part of the industry. I think music, especially mainstream music, has got marginalised and the industry per se, has entered a state of flux. But Coke Studio, I feel, is a platform that is bridging the gap by helping create impactful and healthy music that is reaching a far bigger audience. While the scene is redeveloping with new media and technology, it is still slow.

What about new artistes in the industry?
I remember introducing artistes in the earlier season wherein I brought to fore folk, classical and semi-classical performers. This is the real wealth of India and showing them on television is like showing our natural treasure. These artistes are superstars in their own right and for them urban audience is the new set of audience they are reaching out to. It is interesting to present them in a new light and for them it’s a wider platform to showcase their talent. Interestingly, each time I have to rope in a folk artiste I have to pitch in front of them to win them over. Their ambitions are pure and they are more opinionated and aesthetically driven.

Future Bollywood projects

Well, I am currently working on ‘Bangistaan’ and ‘Raeez’.
Music composer Ram Sampath continues to enthral his listeners by creating unique blends of music from different eras.

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