New Delhi, 14th May, 2013: Coca-Cola India is all set to offer consumers with the natural goodness of guava with the launch of the Minute Maid Guava flavor. An extension of the “Made with Nature” brand promise, the new flavor offers the perfect choice to beat the scorching summer heat and stay refreshed with the wholesome and divine taste of luscious guavas packed in portable Tetrapak.
The Minute Maid Guava Juice drink will available in a 200 ml Tetra Pack option priced at Rs. 20 and the 1 Liter Tetra pack option priced at Rs.85. As part of the phased launched, the product will first be made available in select towns in Punjab, Delhi, UP, Kolkata where it will be rolled out in over 10,000 premium grocery stores and modern trade outlets over next 3 months.
According to Mr. Neeraj Garg, Vice President, Juice business Coca-Cola India and South West Asia, “We are excited to offer the new Minute Maid guava flavor to the consumer thereby further widening the range of juices that we offer. According to our research, guava is one of the top five flavors preferred by consumers outside of the mango flavor. There is so much opportunity in the packaged juice space that we continuously want to offer more choices to the consumer, both in terms of flavours and packages. This new flavor takes our strategy forward”
A new campaign for Minute Maid guava that strengthens the consumers’ affinity to the fruit through its rich and delicious taste, color and texture, will be rolled out shortly. The Minute Maid campaign creates lip-smacking imagery of the freshness and goodness of real ’Guavas’.
The campaign has been conceptualized by Leo Burnett and produced in partnership with Marmalade, one of the world’s best known production houses for high-end special effects sequences in commercials. The entire brand campaign, is best explained by the tagline, ‘Made with Nature’. Keeping true to the Minute Maid promise of “Natural Goodness”, the campaign brings out the rich and delicious taste of the guavas with Minute Maid Guava Flavor. The freshness of fruit is the core of the Minute Maid brand portfolio, and that is the reason the fruit itself is the star in our new campaign and captures the richness and taste of the much loved fruit.
The evolution of Minute Maid Brand in India

Minute Maid was launched in India in 2007 with the introduction of Minute Maid Pulpy Orange. Since its launch till date, Minute Maid Pulpy Orange has consistently been the leading Orange Juice Drink in the Indian market. Over the years Minute Maid has expanded its portfolio with a series of new product launches – Minute Maid 100% Juices ( Apple, Orange & Grape) and Minute Maid Juice Drinks, Minute Maid Nimbu Fresh, Apple, Mixed Fruit and Mango. Thus, from a one brand offering (MMPO) in 2007, over the course of four years, we have built Minute Maid into an active and vibrant Juice portfolio.

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com