Dedicates the 25th edition to the cause of Empowering Women by making it the theme for 2014

  • Delhi’s Braveheart- Nirbhaya, MC Mary Kom, Waheeda Rehman, Deepa Malik, Mrinal Pande, Rini Simon Khanna, Mahasweta Devi, Arpana Caur, Kishori Amonkar, Alarmel Valli, Dr Firuza Parikh, Dr. Syeda Hameed, Air Marshal Padma Bandopadhyay, Capt Indraani Singh, Arundhati Bhattacharya, Dr Vijayakumari Narukulla, Aruna Roy, Geeta Seshamani, Merry Barua, Laila Tyabji, Dr Sunitha Krishnan, Ela Bhatt, Shaheen Mistri, Suhasini Haider and Anjali Gopalan named ‘People of The Year’ 2014
  • “People of the Year” chosen by an eminent panel of Mr. H K Dua, Justice Leila Seth and Barsha Poricha
  • The 2014 Record Book features over 10,000 awe-inspiring feats in its latest edition, of which 6,000 are new records achieved by Indians
  • Limca Book of Records 2014 (English& Hindi) launched in two versions- Hard cover, priced at Rs.500 and Soft cover priced at Rs.380.

New Delhi, March 06, 2014: ‘Passion’, ‘Ambition’, ‘Tenacity’, `Excellence’ and ‘Belief’ are some of the virtues that describe a Limca Record holder. Coca-Cola India today celebrated the silver jubilee of the Limca Book of Records by dedicating the 25th edition to the cause of Empowering Women. The launch of the 2014 edition coincides with the celebrations of International Women’s Day. The 25th edition of the Record Book was launched by first woman Chief Justice of a High Court in India, Leila Seth along with Mr. Venkatesh Kini, President, Coca-Cola India & South West Asia and Vijaya Ghose, Editor, Limca Book of Records.

Dedicated to some of the country’s most extraordinary women icons, the 2014 Record Book, aptly themed ‘Empowering Women’, felicitated and recognized 25 of India’s most inspirational women as ‘People of the Year’. These luminaries have been chosen by an eminent independent panel comprising of Mr H K Dua, former editor and Member of Parliament, Ms Leila Seth, first woman Chief Justice of a High Court in India and Barsha Poricha, Programme Director at the National Foundation for India (NFI).

The launch program was inaugurated by the specially-abled students of The Noida Deaf Society, National Association of Blind. Ensuring that the audience of specially-abled youngsters enjoyed the function just like the rest, a special sign language expert translated the day’s proceedings to these students.

Speaking at the launch event, the Chief Guest, Justice Leila Seth, said, “I congratulate Limca Book of Records for completing 25 years of showcasing India’s best talent and achievements. The Limca Book of Records has reflected the evolution of our country, including socio-economic, political and cultural changes and has etched a unique identity of its own on the global stage. It is befitting that the new edition of Limca Book of Records has chosen to pay a tribute to women achievers who have played an integral role in making a positive difference to society. I feel a great sense of pride and accomplishment as we celebrate and honour some of the country’s most iconic women who have done the country proud.”

With 20 refreshing and informative chapters, the 2014 edition of the record book celebrates over 10,000 remarkable achievements out of which 6,000 are new records, all showcasing extraordinary feats of Indians across the globe.

According to Mr. Venkatesh Kini, President, Coca-Cola India and South West Asia, “Limca Book of Records is a jewel in our crown and we are extremely proud of how it brings the country together. It has a huge emotional, societal and cultural connect. – something that has the power to catapult people from being the ‘usual’ to ‘the special’. I admire the hard work of the entire editorial team at Limca Book of Records for living up to all the values of the book itself. For me what is also significant is that this year we are once again lending the power of one of our coveted brands and properties to a just cause – the theme of women empowerment. We have timed the launch of the 2014 edition with International Women’s Day and it is a privilege that we have such an august list of “People of the Year” lending their voice to the cause.”

Over the last 25 years, Limca Book of Records has established itself as the ultimate chronicler of achievements – driving thousands of Indians every year to go beyond the ordinary. The Book is filled with inspiring stories of courage, determination and motivation and has become a known and respected platform for many people in the country to showcase their talent.

In a celebratory mood, the long serving editor of the Limca Book of Records, Vijaya Ghose, said, “My journey with the Limca Book of Records over the past 25 years has been truly gratifying and enriching. When I got associated with the Record Book in 1990, it took a lot of hard work; struggle and determination to accomplish the momentous task of putting together the 200-page Record book. When the first book got released in 1990, it was one of the biggest achievements in my life. Seeing my hard work all in print, gave me an immense amount of satisfaction and delight. From then on there has been no looking back. Today, in its twenty-fifth edition, I am proud to say that the book has continued to serve as one of the best platforms for Indians to showcase some exceptional and awe-inspiring records. In this edition, Limca Book of Records salutes the women achievers who have succeeded in their chosen field of work, thus continuing its endeavor of encouraging talent and honoring achievements par excellence. The Limca Book of Records is proud to honour these inspiring women pioneers”.

Other than the theme and the presence of women achievers that have made India proud, the highlight of the launch event was the gripping and entertaining performance by the specially abled women members of “Ability Unlimited”. The group awed the audience with their breath-taking dance performance on wheel chairs. This initiative is run by a non-profit organization, ‘Ability Unlimited Foundation’, which has been working towards effectively making persons with disabilities (PWD) lead independent and innovative lives since 1988. For over three decades, the foundation has effectively used dance & music therapy to heal the differently-abled, hence creating socio-cultural equality and excellence in art & culture for the differently abled. AUF’s performances are internationally acclaimed and have won Guinness World Records and Limca Records.

As a pre-cursor to the launch of 25th edition of the Record Book and as part of the approaching International Women Day on 8th March, 2014, Limca Book of Records also organized a special panel discussion based on the topic “Equality for women is progress for all”. The panel included, MC Marykom, Air Marshal Padma Bandopadhyay, Rini Simon Khanna and Venkatesh Kini, President of Coca-Cola India & South West Asia. This initiative included discussions on measures to further the agenda to empowering women and ensuring equality across the spectrum and involved participation from over 50 associates for Coca-Cola India.

Women Icons – Limca Book of Records ‘People of the Year’ 2014

Waheeda Rehman – One of the country’s finest actresses. Recipient of the Padma Bhushan and Padma Shri awards.

MC Marykom – World-class boxer and Olympian. Recipient of the Padma Bhushan, Padma Shri, Arjuna Award and Rajiv Gandhi Khel Ratna awards.

Arundhati Bhattacharya – First women Chairperson of State Bank of India.

Kishori Amonkar – Veteran Hindustani classical singer. Recipient of the Padma Bhushan and Padma Vibhushan awards.

Deepa Malik – International Para- athlete. Recipient of the prestigious Arjuna Award.

Mrinal Pande – Celebrated print & television journalist and an author. Founder-President of Indian Women’s Press Corps. Chairman and Director of Prasar Bharati Broadcasting Corporation. Recipient of the Padma Shri award.

Air Marshal Padma Bandopadhyay PVSM, AVSM, VSM – first woman Air Marshal of the Indian Air Force. She is the second woman in the Indian armed forces to be promoted to a three-star rank.

Capt Indraani Singh – first woman in Asia to fly an Airbus 320 and the world’s first woman commander of a wide-bodied Airbus 300.

Alarmel Valli – Renowned Bharatanatyam dancer and choreographer. Recipient of the Padma Shri and Padma Bhushan awards.

Rini Simon Khanna – Noted Indian Radio and television news anchor.

Suhasini Haider – Senior television editor and prime time anchor.

Mahasweta Devi – Eminent social activist and writer.

Arpana Caur – Renowned artist of International stature.

Dr Firuza Parikh – Renowned doctor. Director of the Department of Assisted Reproduction and Genetics at Jaslok Hospital and Research Centre, Mumbai.

Dr Syeda Hameed – Member, Planning Commission; Chancellor, Maulana Azad Muslim Univ, Hyderabad. Recipient of the Padma Shri award.

Dr Vijayakumari Narukulla – Renowned Agricultural scientist at the National Research Centre for Citrus (NRCC), Nagpur, Maharashtra.

Aruna Roy – Socio-political activist and former IAS officer. Recipient of several prestigious honours like Ramon Magsaysay Award for Community Leadership, Nani Palkhiwala Award and Lal Bahadur Shastri National Award.

Geeta Seshamani – Animal welfare activist. Vice President and Shelter Manager of Frendicoes SECA and Co-Founder and Guiding Force of Wildlife S.O.S.

Merry Barua– Founder- Director of Action for Autism.

Nirbhaya (posthumous) – Delhi’s braveheart.

Laila Tyabj – Designer of international repute. Writer and founder member and Chairperson of DASTKAR. Recipient of the Padma Shri award.

Dr Sunitha Krishnan– Human rights activist is the founder of Prajwala, a pioneering anti-trafficking organization.

Ela Bhatt: Renowned social activist and Founder of NGO Self Employed Women’s Association (SEWA). Recipient of several national and international awards, including the Ramon Magsaysay Award, Padma Bhushan, Indira Gandhi Prize for Peace etc.

Shaheen Mistri – Prominent social activist. Founder of NGO Akanksha Foundation and CEO Teach for India. Some of her laurels include Ashoka Fellow (2001) and Global Leader for Tomorrow at the World Economic Forum 2002.

Anjali Gopalan – Human rights activist and the founder of the Naz, Foundation. She has been featured in Time magazine’s list of the 100 most influential people in the world in 2012.

About Limca Book of Records

Limca Book of Records is an extension of the Limca brand. Launched in India in 1990, it is the second book of records in the world after Guinness World Records. It was launched with the objective of providing a platform to ordinary Indians to showcase their talent in their search for excellence. From then on there has been no looking back. Today, in its twenty-fifth edition (2014) the book has not only achieved this objective but also become a ready-reckoner for those who intend to break limits.

The book has successfully identified people who have the spirit to excel and follow their goal with single-minded passion. It lays emphasis on unique achievements of our citizens and is a salute to all those people who want to do something different and be remembered for their distinctive deeds. Being the first of its kind in the country, this book has been an instant hit with people from all generations.

The book has been excellently received over the years and the proof can be seen in the ever-increasing number of record-holders and record-breakers that approach the book each day. With this special edition, it has yet again charted another era of human innovativeness and excellence within its covers.

About Coca-Cola India

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola system in India has registered 30 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.

The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com