Launches 2014 Malayalam Edition, felicitates Kerala’s Women Achievers

2014 edition dedicated to theme of ‘Empowering Women’.

As a part of the book launch, Dr. Tessy Thomas, K S Chithra, Anju Bobby George, Dr. Sunitha Krishnan and Rear Admiral Nirmala Kannan felicitated for their remarkable achievements.

The 2014 Record Book features over 10,000 awe-inspiring feats, of which 6,000 are new records achieved by Indians.

Limca Book of Records 2014 (Malayalam) launched in two versions – Hardcover, priced at Rs. 500 and Soft cover priced at Rs. 380

Kochi, May 20, 2014: Coca-Cola India today celebrated the silver jubilee of the Limca Book of Records by dedicating the 25th edition to the cause of ‘Empowering Women’. The 2014 Malayalam edition was launched as part of a special cultural programme organized at the Gokulam Convention Center, Park Hotel. Dedicated to some of the country’s most extraordinary women icons, the 2014 Record Book, aptly themed ‘Empowering Women’, felicitated and recognized some of Kerala’s most inspiring and iconic women achievers from Kerala.

The launch event also marked the presence of Mrs. Vijaya Ghose, Editor, Limca Book of Records, Mr. Deepak Jolly, VP – Public Affairs & Communications, Coca-Cola India, Mr. Sunder Giri, Zonal VP, Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL), Mr. Ashutosh Singh, VP, Public Affairs & Communication and Water Business, HCCBPL, and Mr. Ajai Kumar, Zonal Operations Head, HCCBPL.

Speaking at the launch event, Chief Guest, Dr. Tessy Thomas said, “I congratulate Limca Book of Records for completing 25 years of showcasing India’s best talent and achievements. The Record Book’s journey over the last 25 years is somewhat a reflection of our country’s socio-economic, political and cultural evolution. And it is befitting that the Record Book is celebrating its Silver jubilee by paying a tribute to women achievers who have inspired millions and played a crucial role in making a positive difference to society with their sheer resilience, power and determination. I feel a great sense of pride and accomplishment as we celebrate and honour some of the country’s most iconic women who have done the country proud.”

The launch event was embellished with a series of dance performances. This included an enchanting Thiruvathira dance performance by Malathi G Menon’s students, a Kathakali dance performance by Art of Living Foundation (Kerala chapter) and lastly a gripping Kalaripayattu performance by women. A packed audience of more than 250 people regaled at each of these performances.

With 20 refreshing and informative chapters, the 2014 edition of the Record Book chronicles/ houses over 10,000 remarkable achievements, of which 6,000 are new records, all showcasing extraordinary feats of Indians across the globe.

According to S. Giri Sunder, Zonal VP, Hindustan Coca-Cola Beverages Pvt. Ltd,”The launch of the 2014 edition of Limca Book of Records is of great significance to all of us as we mark the Silver Jubilee of India’s most sought after and prestigious Record Book. A wonderful and magical journey which began twenty five years ago and has gone on to touch and impact the lives of millions of Indians, catapulting them from “the usual” to ‘the special’.

He further added, “As we mark this important milestone, it makes it all the more important for us to honor and recognize some of the significant contributors to the Record Book, without whose contributions, things would be incomplete. The 25th edition of the Limca Book of Records is dedicated to the extraordinary and exceptional women of this nation. This year’s theme, ‘Empowering Women’ is a perfect embodiment of the five principles of Limca Book of Records – Passion, Ambition, Excellence, Belief and Tenacity. Hence, today, we will be felicitating some of Kerala’s most iconic women achievers who have made a mark in their respective fields and set a benchmark for others to follow”.

Over the last 25 years, Limca Book of Records has established itself as the ultimate chronicler of achievements – driving thousands of Indians every year to go beyond the ordinary. The Book is filled with inspiring stories of courage, determination and motivation and has become a known and respected platform for many people in the country to showcase their talent.

In a celebratory mood, the long serving editor of the Limca Book of Records, Vijaya Ghose, said, “My journey with the Limca Book of Records over the past 25 years has been truly gratifying and enriching. When I got associated with the Record Book in 1990, it took a lot of hard work, struggle and determination to accomplish the momentous task of putting together the 200-page Record Book. When the first book got released in 1990, it was one of the biggest achievements in my life. Seeing my hard work all in print, gave me an immense amount of satisfaction and delight. From then on there has been no looking back. Today, in its twenty-fifth edition, I am proud to say that the book has continued to serve as one of the best platforms for Indians to showcase some exceptional and awe-inspiring records. In this edition, Limca Book of Records salutes the women achievers who have succeeded in their chosen field of work, thus continuing its endeavor of encouraging talent and honoring achievements par excellence. The Limca Book of Records is proud to honour these inspiring women pioneers”.

As a pre-cursor to the launch of 2014 Malayalam edition of the Record Book, Limca Book of Records also organized a special panel discussion based on the topic “Equality for women is progress for all”. The panel included K. S Chithra, Anju Bobby George, Rear Admiral Nirmala Kannan and Ajai Kumar, Zonal Operations head, Hindustan Coca-Cola Beverages Pvt Ltd. This initiative included discussions on measures to further the agenda to empowering women and ensuring equality across the spectrum.

Kerala’s Women Icons

Dr. Tessy Thomas – The first woman scientist to head a missile project in India. Project Director for Defense Research and Development Organization’s Agni-IV missile and the 5,000 km range Agni-V. Recipient of the Lal Bahadur Shastri National Award for outstanding contribution to make India self-reliant in the field of missile technology.

K.S Chithra – well known singer, recipient of six National Film Awards (the most by any female singer), five Filmfare Awards and more than thirty different state film awards.

Anju Bobby George – First Indian athlete ever to win a medal in a World Championship in Long Jump.. Recipient of the prestigious Arjuna Award, Rajiv Gandhi Khel Ratna award and the Padma Shri.

Dr. Sunitha Krishnan – Human rights activist and the founder of Prajwala, a pioneering anti-trafficking organization.

Rear Admiral, Dr. Nirmala Kannan – One of the few woman officers to have made it to the rank of Rear Admiral in the Navy and the first woman officer in the Indian Armed Forces to graduate from the National Defense College, New Delhi.

About Limca Book of Records

Limca Book of Records is an extension of the Limca brand. Launched in India in 1990, it is the second book of records in the world after Guinness World Records. It was launched with the objective of providing a platform to ordinary Indians to showcase their talent in their search for excellence. From then on there has been no looking back. Today, in its twenty-fifth edition (2014) the book has not only achieved this objective but also become a ready-reckoner for those who intend to break limits.

The book has successfully identified people who have the spirit to excel and follow their goal with single-minded passion. It lays emphasis on unique achievements of our citizens and is a salute to all those people who want to do something different and be remembered for their distinctive deeds. Being the first of its kind in the country, this book has been an instant hit with people from all generations.

The book has been excellently received over the years and the proof can be seen in the ever-increasing number of record-holders and record-breakers that approach the book each day. With this special edition, it has yet again charted another era of human innovativeness and excellence within its covers.

About Coca-Cola India

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola system in India has registered 31 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.

The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com

For further information please contact:-
Swapna Vamadevan
9656815943
Perfect Relations, Kochi