New Delhi, 22nd August, 2013: Coca-Cola India, the country’s leading beverage company, is going ahead with its planned investments of USD 5 billion till 2020, to further capture growth opportunities in the packaged beverage market. “Our investments in India are on track as we build scale, manufacturing capacity, distribution capability and a robust product portfolio to realize our business goals in India,” said Ahmet C. Bozer, Executive Vice President and President, Coca-Cola International, The Coca-Cola Company. Mr. Bozer is in India to participate in the 20-year celebrations of the Company.
Coca-Cola India is celebrating two decades of re-starting its operations in India. Between 1993 and 2011, the Coca-Cola system in India has invested USD 2 billion the country, creating direct employment for 25,000 people and indirect employment for more than 150,000 people. Its products are distributed in more than 2.15 million retail outlets and the system is one of the largest buyers of ingredients such as sugar, mango pulp and coffee beans.
Today, Mr. Bozer inaugurated a state-of-the-art franchise bottling plant at Greater Noida, Uttar Pradesh, reaffirming the Company’s investment commitment in the country. The new plant brings the total to 57 manufacturing plants within the Coca-Cola system in India. Owned and operated by Moon Beverages, this plant has four lines – a can line to manufacture Sparkling beverages, a Still beverage line and two lines to manufacture packaged drinking water. The Still beverage line is an advanced combi-block line, the first such line for any Coca-Cola plantin India. This line can manufacture juice as well as Still beverages like value added water & sports drink. The Sparkling can line is the second such line for Coca-Cola operations in India. Moon Beverages has invested more than Rs. 140 crores(USD 23 million) to commission this plant.
“Achieving continued sustainable, responsible growth in India is core to achieving The Coca-Cola Company’s 2020 Vision of doubling system revenues in this decade. Our ongoing investment in the country is focused on delivering innovation, partnerships and a beverage portfolio that enhances the consumer experience, ensures product affordability and builds brand loyalty to deliver long-term growth. If we continue to focus on doing the right things in this market, India could emerge as a top five market for The Coca-Cola Company by 2020,” added Mr. Bozer.
Adding to Mr. Bozer’s comments, Atul Singh, Deputy President, Pacific Group, The Coca-Cola Company, said, “As we celebrate 20 years of Coca-Cola in India, we are also taking this as a milestone to re-dedicate ourselves towards building the India operations, as a business for the future. We have now laid a solid foundation for the business, which we believe, can contend with some of the economic headwinds that we see unfolding. While we can dwell on the global macroeconomic factors, I believe that we are better off keeping ourselves focused on building people capability, enhancing our rural presence, investing in R&D and building a portfolio of relevant and loved brands.” He further added, “Along with our bottling partners we are aligned to build a long term, sustainable business in India rather than working on short term quick fixes to meet quarterly targets.”
Over the last 20 years, the Coca-Cola India system has partnered with government bodies, civil society and business organizations to play a positive role in the growth and development of communities. It has introduced path breaking innovations like the solar cooler, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Mobile University for training retailers, Coke Studio etc. It has led several sustainability programs like the recently introduced “Water for Future” program – a water recovery and reuse system – which saves upto 30% freshwater. The Company is working with Jain Irrigation and the farmer community in Andhra Pradesh, where it has introduced Project Unnati – an Ultra High Density Plantation technique – that maximizes mango yield and also saves water. The Company also runs its flagship community development program – Support My School for children, and women empowerment program – 5BY20.
The Coca-Cola Company has registered volume growth in India for the past 28 consecutive quarters, 19 of which have seen double-digit growth. Over the last six years, we have delivered double-digit volume growth in India. Two of the Company’s core sparkling brands – Sprite and Thums Up – are the country’s top selling soft drink brands. Trademark Coca-Cola is one of our fastest growing sparkling brands and Maaza is India’s largest selling juice drink. Kinley is the country’s largest retail packaged drinking water brand.
About Coca-Cola India
Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda through a network of more than 2.15 million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations till 2011 and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com
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