Artists, RamSampath, SonaMohapatra, Samantha Edwards& Sonu Kakkar to perform at IIM Ahmedabad

Ahmedabad, 27th December, 2013: Tomorrow night is set to be a spectacular evening at CHAOS – IIM Ahmedabad’s annual cultural festival, as students await the much anticipated maiden performance of Coke Studio@MTV. Some of the country’s renowned and leading musicians are going to set the stage on fire with their enchanting and mesmerizing numbers from one of India’s most loved and popular fusion music properties, Coke Studio@MTV .The impressive artist line-up includes, Ram Sampath, SonaMohaptra, Sonu Kakkar and Samantha Edwards.

Speaking about hosting the Coke Studio performance at Chaos 2013, Mr. Seshanka Palukuri, Secretary, CHAOS – IIM Ahmedabad, said “We are all looking forward to the Coke Studio@MTV performance tomorrow. The excitement in the campus has been phenomenal and students are definitely all geared up to savor the unique compositions by Coke Studio artists, Ram Sampath, SonaMohapatra, Sonu Kakkar and Samantha Edwards. Such innovative music performances are not just a great way of engaging with the students but also a great way of providing impetus to the in-house musical talent in our campus. Coke Studio is the perfect example to lead with and I am confident that the performance will definitely add the extra zing to Chaos, 2013”.

Stating about the ticket procurement process, he further added, “We would like to request all Coca-Cola consumers who have obtained Coke Studio vouchers through the promotional campaign by Coca-Cola, to exchange the voucher with stamped CHAOS passes along with the Hologram. These can be procured from the counter outside IIM-A campus residence gate”.

For a music loving country like India, Coke Studio has been a perfect platform, which has brought together diverse musical talent in our country, allowing them to collaborate and create original music.Running in its fourth year now, Coke Studio@MTVhas continued to celebrate the glory of incredible musicians who represent the best that the country has to offer.

Speaking about the initiative, Mr. Wasim Basir, Director, Integrated Marketing Communications, Coca-Cola India said, “Music speaks directly to the soul. At Coca-Cola, our vision has always been to spread happiness and Coke Studio is a major endeavor on this path. Through initiatives like the performance at IIM Ahmedabad, we aim to forge a deeper; more personal and stronger connect with the consumers of Coke Studio. We look forward to organizing the Coke Studio concert at CHAOS and are confident that listeners will thoroughly enjoy the magical and eclectic fusion music”.

Coke Studio is the Trademark of The Coca-Cola Company; Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company Coke Studio @ MTV- season 3, produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt Ltd

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, MinuteMaid Guava, Minute maid Mango, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com