New Delhi, 4th July, 2014: Hindustan Coca-Cola Beverages Pvt. Ltd – the Company owned bottling operations of The Coca-Cola Company in India, today announced the appointment of Rohit Gothi as its Executive Director – Market Operations. Rohit will directly oversee all field operations of the company encompassing all front-end operations, including the seven Operating Zones, Alternative Engines of Growth (Bottom of Pyramid, Online and Alternative Beverages) and National Key Accounts (excluding bulk water).

According to T. Krishnakumar, Chief Executive Officer Hindustan Coca-Cola Beverages Pvt. Ltd., said, “Rohit Gothi has been inducted into the HCCBPL talent pool to strengthen the sales system and accelerate growth opportunities in India. In the role as Executive Director – Marketing Operations, Rohit will be responsible for all the front end operations and focus on building profitable revenue growth. Rohit comes with over twenty years of solid experience in FMCG industry covering various categories of consumer products besides a stint in the telecom industry”.

Rohit Gothi will assume the new responsibility effective 15th July, 2014 and will report to T. Krishnakumar.

Over last few years, HCCBPL, the largest bottling operations of the Coca-Cola system in India has made exponential progress in establishing multiple selling and distribution systems to offer the consumers a range of its products at multiple price points for all occasions. In this growth journey, HCCBPL has simultaneously worked towards developing a strong supply chain and manufacturing organization.

As a part of the vision 2020 for India, Hindustan Coca-Cola Beverages Pvt Ltd is focusing on becoming a world class organization, building a culture of execution excellence and driving returns. Hindustan Coca-Cola Beverages is estimated to contribute upto 65% of the volumes to The Coca-Cola Company in India.

About Hindustan Coca-Cola Beverages Pvt Limited

Hindustan Coca-Cola Beverages Pvt Ltd (HCCBPL) is the largest bottling partner of The Coca-Cola Company in India (www.coca-colaindia.com). It is part of The Coca-Cola Company’s Bottling Investments Group (BIG) and responsible for the manufacture, package, sale and distribution of beverages under the trademarks of The Coca-Cola Company.

HCCBPL has 24 bottling plants at strategic locations in various states spread across India and covers approximately 70% of bottling operations for the Coca-Cola System in India. HCCBPL has an extensive distribution system spanning more than a million outlets operating with world class execution standards. The focus of the system is to develop strong consumer value while delivering preferred choice of refreshment at an arm’s length of desire to the consumer. For further information on the Company’s India operations and its products, please visit www.hindustancoca-cola.com.