Changes Will Allow the Company to Meet the Demands of India’s Dynamic Consumer Landscape and Continue to Invest in Growth
Bengaluru, November 27, 2017: Hindustan
HCCB has achieved significant scale in the sale and distribution of an extensive range of juices under the Minute Maid and Maaza brands and also sparkling and dairy products. As a part of its growth plan, the Company aims to open 1 million new outlets by 2020. It currently distributes its products in 2 million outlets across 25 states.
The Company’s 2020 plans focus on the following key priorities:
- Being consumer and customer centric
- Driving revenue growth
- Building a strong and agile system that has efficiency as its core
- Digitizing the enterprise
- Unlocking the power of associates (employees)
In order to better flex and respond to changing consumer demands, HCCB will now operate under 7 zones instead of the current 5 and will also re-organise its corporate center resources to serve in the Zones and factories. The Company will have a leaner corporate office and a much strengthened sales and supply chain organization, thereby creating several hundred new jobs. HCCB expects to fill most of these new jobs from within the organization. The re-organization will however make a few existing jobs redundant, the incumbents of which will be encouraged to apply for the new jobs that have been created. No additional details are available at this time, since this exercise is yet to begin.
“In my time as CEO, I have focused on listening to our employee base,” said Christina Ruggiero, CEO, Hindustan
By refining the operating structure and simplifying processes, HCCB solidifies its investment in India’s future with an infrastructure capable of favorable long-term impacts.
The Company has always placed high value on good citizenship and to that end, is supporting communities by enhancing skills of rural youth through Career Development Centre, improving the lives of communities around its bottling plant by very focused intervention in the areas of access to safe drinking water, sanitation and promoting sustainable agriculture through Integrated Watershed Management Projects under Public-Private-Community partnerships.