General V.P. Malik, Chairman of the Advisory Council for Environment & Sustainability (ACES), Coca-Cola India inaugurated a Rain Water Harvesting structure at Ludhiana Beverages, one of the franchisee operated bottling operations of Coca-Cola India
The structure has a catchment area of 25850 square metres and a recharge potential of 12742 cubic meters of water
Also present at the event were Mr. Asim Parekh, VP – Technical, Coca-Cola India Business Unit and Mr. K. K. Goenka, Managing Director, Ludhiana Beverages Pvt. Ltd

Ludhiana, 18th July, 2013: General V. P. Malik (Retd.), Chairman of the Advisory Council for Environment & Sustainability (ACES), Coca-Cola India today visited Ludhiana Beverages Pvt. Ltd., one of the franchisee operated bottling operations of Coca-Cola India. General Malik made the visit to join the company’s efforts towards water sustainability in the region with the inauguration of a Rain Water Harvesting structure in the plant. The structure, having a catchment area of 25,850 square metres, has a recharge potential of 12,742 cubic meters of water. Two big structures have been made to recharge this volume of water 200 feet deep.

Present at the event were Mr. Asim Parekh, VP – Technical, Coca-Cola India Business Unit and Mr. K. K. Goenka, Managing Director, Ludhiana Beverages Pvt. Ltd along with other ACES members including Dr. Saleem Romani – Former Chairman, Central Ground Water Board; Prof. Subhash Chander – Former Head of the Hydrology Department – IIT Delhi, Mr. Vishwanath Anand – Retired IAS, former Permanent Secretary, Ministry of Environment & Forests, Government of India; Dr. B. Sengupta, Former Member Secretary Central Pollution Control Board; Mrs Binoo Sen, IAS (Retd.) and Coca-Cola India’s first CEO, Mr. Kisan Mehta, amongst others.

On his very first visit to Ludhiana Beverages Pvt. Ltd., General Malik appreciated the efforts made by the company for the protection, preservation and conservation of water and the environment in the area.

On the occasion, General V. P. Malik (Retd.), Chairman of the Advisory Council for Environment & Sustainability (ACES), Coca-Cola India said, “Water conservation is a very crucial agenda today as developments across fields are putting a huge pressure on this resource. Industries everywhere use water – it is integral to their functioning. I am happy to see a concerted effort being made by Coca-Cola India and Ludhiana Beverages to recharge the water in the community at Jaspalon. Such efforts act as a substantial step towards saving this precious resource for our future generations.”

Mr. K. K. Goenka, Managing Director of Ludhiana Beverages Pvt. Ltd. said “Water is extremely vital to all of us as well as to our business. Hence, we are committed to making every effort to conserve and protect this valuable resource. With rapid urbanization in the country, more and more land is getting paved, thereby leaving less unpaved area for natural recharge to take place. Construction of recharge structures such as this Rain Water Harvesting structure is one of the best solutions to conserve rain water and give it back to the environment.”

Ludhiana Beverages Pvt. Ltd. has been engaged in rain water harvesting since 2003 and has completed 15 rain water harvesting projects. Apart from this, the company is engaged in laser-levelling of land for poor farmers in the region, which assists them to conserve water.

Mr. Asim Parekh, VP Technical of Coca Cola India Business Unit said, “At Coca-Cola India, we work at refreshing the lives of our consumers on a day-to-day basis. As part of this strategy, water conservation has always been a top agenda for us. We continue to innovate and dedicate our efforts towards new solutions of water management, guided by our 3R strategy – Reduce, Reuse and Replenish. We will make all efforts to conserve water by construction of rain water harvesting structures and check dams as well as rejuvenation of water bodies like Bawdis and johads, or ponds etc.”

Tree plantation was also done by the eminent personalities present on the occasion.

About Coca-Cola and Citizenship

The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise — “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition means – that the company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. For further information on Company’s India operations and its products, please visit www.coca-colaindia.com