~Coca-Cola felicitates winners of its inter-para contest and football anthem competitions celebrating the Trophy Tour in Kolkata ~

KumartuliJoyeeSangha from twenty five parasemerged as the winning para beating SammilitaLalabaganand Vivekananda Sporting Club, Behala
Alienz’s anthem wins, paying a perfect homage to the spirit of football
Winners felicitated by Mr. Debabrata Mukherjee, Vice President, Marketing and Commercial, Coca-Cola India , Carlos Alberto Torres and Bangla Rock Icon Rupam Islamin a glittering ceremony
Unique football exhibition to mark the glory of football
Part of the 3-day spectacular football extravaganza – FIFA World Cup™ Trophy Tour by Coca-Cola

Kolkata, 24th December 2013: At a glittering ceremony in the Indian Mecca of Football – Kolkata, Coca-Cola India felicitated the winners of the inter-Para contest and anthem competitions. The evening also witnessed a unique football exhibition to capture the spirit and journey of the game. These were part of a month long festive extravaganza to celebrate the passion and fervor of the FIFA World Cup™ Trophy being brought to Kolkata by Coca-Cola.

Coca-Cola conducted multiple activations for the football loving city of Kolkata, including an inter-para competition for football fans to express their love for the game by designing a Cup of Joy Zone and getting the chance to come face to face with the 2014 FIFA World Cup™**. Coca-Cola also had a special contest for music lovers which invited individual and group entries to compose and send in their own rendition of a theme song for the 2014 FIFA World Cup™.

Congratulating the winners, Mr. Debabrata Mukherjee, Vice President, Marketing and Commercial,Coca-Cola India said, “The passion for this game that we have seen in Kolkata over the past three days has been phenomenal. It is only fitting that footballers from the winning Para and the winners of the locally created anthem come together today to celebrate the final day of the FIFA World Cup™Trophy tour by Coca-Cola. I congratulate the winners of the contests. This year, the India tour has been bigger and better than ever, with over 12,500 people coming to experience the greatest prize in the world of football and many more joining the celebrations through the contests and other engagement opportunities created around the tour.”

The spokesperson representing the winning inter-para competition said “This is a great and encouraging moment for us. The passion and love Kolkata has for football is unmatched and this competition helped highlight that passion and excitement. Each and every Para that participated fortified our stand as a football loving city and it`s a great honour to actually be recognized for our passion. Being football players, coming face to face with the greatest prize in football history is a huge impetus for us and I would like to thank Coca-Cola for this amazing opportunity”.

The spokesperson of the winning band (Alienz’s) of the Anthem Competition said, “The FIFA World Cup™ Trophy Tour is the ultimate ode to the glory of football and I am proud to be associated with this initiative. Music has the power to surpass boundaries and with that hope we composed this special song to pay tribute to the passion Kolkata has for football. This competition not only provided me with an opportunity to witness the trophy in person but also be a part of the football history. I thank Coca-Cola for this wonderful opportunity and congratulate them for the success of the tour”

The football frenzy kicked off on the 21st of November with the official launch of a month-long campaign celebrating the FIFA World Cup™ Trophy by Coca-Cola in Kolkata. Coca-Cola celebrated the joy and passion of football with Kolkata through multiple activations which gave thousands of die-hard football fans the opportunity to win tickets to the main event to see the original FIFA World Cup™ Trophy.

The Coca-Cola Company in partnership with FIFA and All India Football Association (AIFF) brought the coveted FIFA World Cup™ Trophy to India for the 2nd time, the first time being early 2010. The arrival of the trophy in India also coincides with the celebration of 20 years of Coca-Cola’s presence in the country.

About The Coca-Cola FIFA World Cup™ Trophy Tour

The Coca-Cola Company in partnership with FIFA and All India Football Association (AIFF) have come together to bring the largest and longest global tour of the FIFA World Cup™ Trophy giving millions of fans a chance to get up close and personal with the authentic, solid-gold trophy presented to the FIFA World Cup-winning country every four years. The Coca-Cola FIFA World Cup™ Trophy Tour will travel to 90 countries around the globe over a nine month period. The Trophy will be coming to Kolkata, India from 22nd-24th December 2013. This is the second time that the iconic trophy is being brought to India, the first time being early 2010.

In 2010, when Coca-Cola and FIFA took the trophy to 94 cities in 84 countries, it provided more than 500,000 fans across five continents, an opportunity to be a part of the trophy tour celebrations. FIFA World Cup™ winners including Pele, LotharMatthaus, and Christian Karembeu shared their world cup experience during the Trophy Tour. 44 heads of state made time in their schedules to greet the prestigious Trophy’s arrival.

The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The winners retain it until the next tournament and are awarded a replica that is gold-plated, rather than solid gold. The base contains two layers of semi-precious malachite, whiles the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup™ winner since 1974.authentic, FIFA World Cup™ is awarded to the winning nation at each tournament.

The Coca-Cola Company has had a formal association with FédérationInternationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.

About Coca-Cola India

Coca-Cola in India is the country’s leading beverage company with an unmatched portfolio of beverages. The company manufactures and markets leading beverage brands like Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Minute Maid Guava, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of over two million outlets.

The Coca-Cola India system will be investing US$ 5 billion in its Indian operations till 2020. The company currently provides direct and indirect employment to more than 1, 50, 000 people. The company provides extensive support to community programs across the country through a series of CSR program focused on education, health and water conservation. The ‘Support My School’ campaign is the company’s flagship CSR program. which has revitalized close to 250 model schools in India. For further information on the company’s India operations and its products, please visit www.coca-colaindia.com