Coke Studio@MTV artists, Papon & Salim-Sulaiman get 12,000 students of Sharda University dancing to the hit compositions

New Delhi, 13th November, 2013: In a riveting evening of soul stirring music, Papon and Salim- Sulaiman enthralled the crowd at Sharda University with their renditions from Coke Studio @MTV. Over 12,000 music lovers swayed to the musical symphonies created by an incredible performanceby the very versatile and multi-talented Salim Sulaiman and Papon. With the impeccable musical renditions by the eclectic artists, Coke Studio@MTV beautifully echoed the spirit of Sharda University.

Speaking about the initiative, Lagan Shastri, Zonal Vice President, Hindustan Coca-Cola Beverages Pvt Ltd said, “Coke Studio is a unique fusion of varied musical genres, languages, artists and sounds. It is a celebration of music which has successfully opened “Happiness” across the country and united a phenomenal set of musicians from diverse backgrounds. We have garnered great response for Coke Studio season 3 and the concert at Sharda University is our way of thanking our listeners for their constant love and support. We are overwhelmed by the wonderful response of the students to the signature fusion music of Coke Studio at the concert”.

Launched in India in 2011 by Coca-Cola India in association with MTV, Coke Studio@MTV,is a first of its kind music project in India which brings together diverse artists of different genres to create an extraordinary series of medley, giving music lovers across the country a unique opportunity to enjoy Coke Studio’s signature fusion music. Coke Studio@MTV Season 3 continues to celebrate the glory of incredible musicians who represent the best that the country has to offer.

Speaking about the music property, Mr. P.K Gupta, Chancellor of Sharda University said “It has been a great experience to host MTV Coke Studio in our campus. This music – packed evening has certainly alleviated the enthusiasm amongst our students and also gave them a chance to captivate scintillating performances. We believe that such exposure is important to imbibe the competitive and cultural practices amongst the students”. Coke Studio in India has received enormous support from fans and the music fraternity. It has so far registered close to 70 million viewers on television, 15 million views across YouTube, over 2.3 million fans on Facebook, and over 1,50,000 thousand tweets with #cokestudio. Since its launch in 2011 the fusion music project has brought together some of the country’s best talent in contemporary and traditional music and has garnered huge support from the public as well as the music fraternity.

According to Salim Sulaiman, “Coke Studio has successfully brought together artists from various genres resulting in an extraordinary musical extravaganza. There is so much positive energy flowing around that it automatically brings out the best in each and every performer. I am glad to be part of such a wonderful musical confluence. Connecting with the audiences during a LIVE performance is extremely important and we have to say, the response we got at this Fest was amazing. It couldn’t get better than this. We had an amazing time at the university, the crowd was fantastic and I look forward to coming back to this fantastic platform again”

Papon was quoted saying, Expressing his views about Coke Studio, music sensation and versatile singer, Papon, said,” India has such immense talent but very few platforms to showcase this. Coke Studio is one such platform that has been exploring the length and breadth of India to dig out such great talent. I am extremely excited to be associated with Coke Studio and get the opportunity to work with such talent. This platform allowed us to collaborate with some of the best names in Indian music, driven by a common cause to celebrate the diversity of music. Performing live as an artiste is one the most exhilarating experiences .The vibe , the encouragement and the response from the crowd truly made this experience special and I can`t wait to come back for more”

Coke Studio is the Trademark of The Coca-Cola Company, Coca-Cola and Coke are the registered trademarks of The Coca-Cola Company
Coke Studio @ MTV- season 3, produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt Ltd.

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, MinueMiad Guava, Minute maid Mango, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com

About Sharda university

Sharda University is a leading educational institution based out of Greater Noida, Delhi-NCR. A venture of the renowned SGI group, the University has established itself as a high-quality education provider with prime focus on holistic learning and imparting competitive abilities in students. The University is approved by UGC and prides itself in being the only multi-discipline campus in the NCR, spread over 63 acres and equipped with world-class facilities. Sharda University promises to become one of India’s leading universities with an acknowledged reputation for excellence in research and teaching.

The Sharda Group of Institutions (SGI) has been the provider of world-class education since 1995. It is the largest educational group based in Uttar Pradesh, having 25,000 students and a faculty strength of 1,200. It has above 12,000 alumni who are today leaders in their realms. With state-of-the-art campuses in Agra, Mathura, and Greater Noida, the Group has transformed the perception of education by adopting a broader approach and focusing on overall development of an individual. For further details please visit: www.sharda.ac.in