~ Carlos Alberto Torres, winning captain of the 1970 football world cup team, Brazil, unveils the FIFA World Cup™ Trophy ~

India is one of 90 countries in the world to host the FIFA World Cup™ Trophy Tour
Soccer enthusiasts in Kolkata get once-in-a-lifetime opportunity to see legendary Brazilian footballer, Carlos Alberto Torres in person and get up close with the most sought after symbol of world football
As part of the celebrations, exclusive showcase of the FIFA World Cup™ to be organised at Kolkata Police Grounds on 23rd December 2013, essaying the extraordinary journey of the world’s greatest football spectacle
Initiative takes forward Coca-Cola India’s commitment to support football and nurture potential football superstars of India

Kolkata, December 22, 2013: Coca-Cola India once again opened happiness in Kolkata as the City of Joy welcomed the most prized trophy in world football, the original FIFA World Cup™ Trophy. Marking the culmination of a month long celebration of the city’s love for football, the Trophy was unveiled today at a glittering ceremony at ITC Sonar Bangla. Carlos Alberto Torres, legendary Brazilian footballer, winner of the 1970 football World cup and the official ambassador of FIFA World Cup™ 2014, brought in the Trophy amidst an eager audience of 300 people. He was joined in the unveiling ceremony by Mr. Venkatesh Kini, Deputy President, Coca-Cola India & SWA. Lending support to the event were Mr. Kushal Das, General Secretary, All India Football Federation (AIFF), Bharat Ratna Sachin Tendulkar, Coca-Cola India’s Happiness Ambassador, Mr. Prasun Banerjee, Arjuna Awardee and football great, Mr. Subrata Dutta, Sr. VP, All India Football Federation (AIFF), and Mr. Utpal Kumar Ganguly, Hon. General Secretary, Indian Football Association (IFA).

Speaking at the unveiling ceremony, Mr. Venkatesh Kini, Deputy President, Coca-Cola India & SWA said, “Coca-Cola, the world’s most loved beverage brings about moments that come but once in a lifetime. We are elated that in partnership with FIFA, Coca-Cola has been able to put Kolkata on the route map of this prestigious Trophy tour, which will cover only 90 countries. This Trophy is amongst the world’s ultimate symbols of happiness, optimism, inclusiveness, diversity, collaboration and commitment.

Coca-Cola stands for these values and we wanted to leverage this Trophy tour, as a force for good. It is my belief that this Trophy tour will fuel a movement of healthy, active living, not just in Kolkata but across the country.”

He further added, “There could not have been a better time to bring the FIFA World Cup™ Trophy to come to India. The excitement is palpable, now that India will be hosting the FIFA U-17 Football World Cup in 2017.The Trophy Tour will further catalyze our efforts to promote grassroots football in India where we are currently partnering AIFF in hosting the Coca-Cola Under-15 football cup. I visualize some great years ahead for football in India.”

Talking about the potential of football in India, Kushal Das, General Secretary, All India Football Federation said, “We as a society need to build a culture of sports that is mainstream and accessible to people across the spectrum. This encouragement needs to come in from all quarters and I would like to congratulate Coca-Cola India, our long standing partners, for having belief in the great football talent of our country and playing an important role in giving grassroots football a great boost through initiatives like The Coca-Cola Cup. The FIFA World Cup ™ Trophy coming to India is a matter of great pride will definitely provide encouragement to more and younger talent to contribute towards the sport of football.”

Sharing his excitement about being in India, Carlos Alberto Torres, Legendary Brazilian Footballer and the Official Ambassador for FIFA World Cup™ 2014 said, “The FIFA World Cup™ is the most prestigious symbol of the glory of football. Having held this coveted trophy in my hand as a World Cup winning captain in 1970, I can tell you that the feeling is unparalleled. I would like to commend Coca-Cola for bringing this glorious experience to the masses and help elevate the enthusiasm of football across India. This is my second visit to Kolkata and I am extremely humbled by the generous hospitality extended by the people of the city and the team at Coca-Cola. I will use this opportunity to share my personal experience with young footballers and to motivate them to play football.”

Encouraging young footballers, Prasun Banerjee said, “I hope this prize encourages more young people to take up the sport of football and make the city and the country proud.”

Sporting Icon Sachin Tendulkar said, “I thank Coca-Cola for giving thousands of football fans the opportunity to view this coveted trophy and be a part of the excitement around the FIFA World Cup™ Trophy Tour. Brazilian football and its footballers have always held a special place in our hearts and the presence of the legendary; Carlos Alberto Torres makes this a memorable occasion. I trust budding footballers in India will be inspired to pursue the sport more passionately and in a matter of few years, we will see the Indian team competing with the very best in the FIFA World Cup.”

This is the Trophy’s second visit to the city. As part of the FIFA World Cup™ Trophy Tour (FWCTT) by Coca-Cola, 51 countries which have never had the chance of hosting the trophy earlier will be doing so this year. The FWCTT is the result of Coca-Cola & FIFA’s long association which led to the birth of this unique campaign in 2006. Touted as the world’s biggest experiential marketing campaign, the FWCTT aims at giving football lovers across the globe a chance to see the Trophy up close.

The global FIFA World Cup™ Trophy Tourby Coca-Cola kicked off with an official launch ceremony in Rio de Janeiro, Brazil, on 12 September 2013. The FIFA World Cup™ Trophy Tour by Coca-Cola is the most inclusive, participatory event ever, inviting fans around the world to get up close and personal with the same trophy that is presented by FIFA to the country winning the FIFA World Cup™. In 2010, when Coca-Cola and FIFA took the trophy to 94 cities in 84 countries, it provided more than 500,000 fans across five continents, an opportunity to be a part of the trophy tour celebrations. This year, the tour will also be visiting 51 new countries that have never had the opportunity to host the trophy before.

About The Coca-Cola FIFA World Cup™ Trophy Tour

The Coca-Cola Company in partnership with FIFA and All India Football Association (AIFF) have come together to bring the largest and longest global tour of the FIFA World Cup™.
Trophy giving millions of fans a chance to get up close and personal with the authentic, solid-gold trophy presented to the FIFA World Cup-winning country every four years.
FIFA WORLD CUP™ TROPHY FACTS
Date of manufacture 1973
Weight (g) 6175g
(of which 4927g pure gold)
Height (cm) 36.8
Base (cm) Ø 12.5
Widest point cm) 15
Material Gold, two rings of malachite stones
adorn the base
Manufacturer Bertoni GDE Srl, Milan, Italy
Designer Silvio Gazzaniga, Italy
Source (URL) http://www.fifa.com/mm/document
/fifafacts/r&a-awards/52/01/04/fs-
99_09a_ comp-trophies.pdf

The Coca-Cola FIFA World Cup™ Trophy Tour will travel to 90 countries around the globe over a nine month period. The Trophy will be coming to Kolkata, India from 22nd-24th December 2013. This is the second time that the iconic trophy is being brought to India, the first time being early 2010.

In 2010, when Coca-Cola and FIFA took the trophy to 94 cities in 84 countries, it provided more than 500,000 fans across five continents, an opportunity to be a part of the trophy tour celebrations. FIFA World Cup™ winners including Pele, Lothar Matthaus, and Christian Karembeu shared their world cup experience during the Trophy Tour. 44 heads of state made time in their schedules to greet the prestigious Trophy’s arrival.

The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The winners retain it until the next tournament and are awarded a replica that is gold-plated, rather than solid gold. The base contains two layers of semi-precious malachite, whiles the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup™ winner since 1974.authentic, FIFA World Cup™ is awarded to the winning nation at each tournament.

The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels, from grassroots to the FIFA World Cup™.

About Coca-Cola in India

Coca-Cola in India is the country’s leading beverage company with an unmatched portfolio of beverages. The company manufactures and markets leading beverage brands like Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Minute Maid Guava, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda and Burn through a network of over two million outlets.

The Coca-Cola India system will be investing US$ 5 billion in its Indian operations till 2020. The company currently provides direct and indirect employment to more than 1, 50, 000 people. The company provides extensive support to community programs across the country through a series of CSR program focused on education, health and water conservation. The ‘Support My School’ campaign is the company’s flagship CSR program which has revitalized close to 250 model schools in India. For further information on the company’s India operations and its products, please visit www.coca-colaindia.com

For further information:
Gayathri Sharma
Perfect Relations
M: (0) 98911 46777
E: gayathri@perfectrelations.com
Dip Banerjee
Perfect Relations
M: (0) 98308 55580
E: dbanerjee@perfectrelations.com