WORLD ENVIRONMENT DAY CELEBRATIONS IN NUH WITH PRESENTATION OF SOLAR COOLER TO WOMAN RETAILER

Coca-Cola India celebrated World Environment Day in Nuh with presentation of their “eKOcool” solar cooler to a woman retailer from the area
The solar cooler was presented by Mr. Venkatesh Kini, Senior Vice President Operations, Coca-Cola India; Mr. Varinderpal Kandhari, Executive Director, Enrich Agro Foods (p) Limited; Pat Cassidy, Commercial Officer, US Commercial Service, US Embassy and Michael Richards, 2nd Secretary, Economic Section, US embassy
1000 “eKOcool” solar coolers to be installed across the country, by end of year, under Coca-Cola’s 5by20 program; “eKOcool” solar cooler offers rural retailers an energy-efficient way to boost sales in areas where access to electricity is limited
Activity part of Coca-Cola India’s nationwide celebrations to mark the day with focus on energy efficiency and need for renewable energy to drive business sustainability

Nuh, 5th June, 2013: On the occasion of World Environment Day, Coca-Cola India came together with its bottling partners to drive energy efficiency across its operations in the country, with a focus on the need for renewable energy to drive business sustainability. In celebration of this landmark day in Nuh, Coca-Cola India presented their “eKOcool” solar cooler to a woman retailer from the area. This is an initiative under Coca-Cola’s global 5by20 program which aims to economically empower 5 million women by 2020 across the Coca-Cola system.

By installing Solar Coolers at Women run outlets, Coca-Cola is economically empowering women retailers to earn a livelihood. The women retailer incurs no charge on account of ice or recurring electricity to chill the Coca-Cola range of beverages. The Solar Cooler comes with value-added features and has an inbuilt mobile charger and a port to charge the solar lantern. With the help of the mobile charger, she can charge the cellphone for herself, her family members and customers and stay connected for her personal and business needs. The Solar Lantern helps her to keep her shop open longer, well after the sunset, and to service her customers.

The celebrations are also a step forward on Coca-Cola’s 2020 targets for energy efficiency. Towards this, the company’s target this year is to distribute 1000 of these energy efficient solar coolers to women retailers in rural communities across the nation. Coca-Cola will also install solar panels, with the expertise of solar energy specialists SunEdison, in 3 rural schools revitalized under the company’s Support My School program. These are part of the company’s nationwide celebrations, marking the day with several energy conservation activities across its bottling operations.

The celebrations witnessed participation from Mr. Venkatesh Kini, Senior Vice President Operations, Coca-Cola India; Mr. Varinderpal Kandhari, Executive Director, Enrich Agro Foods (p) Limited; Pat Cassidy, Commercial Officer, US Commercial Service, US Embassy and Michael Richards, 2nd Secretary, Economic Section, US embassy.

Pat Cassidy, Commercial Officer of the U.S. Embassy said, “Renewable and Non-Conventional sources of energy are extremely crucial for our future energy needs. I am glad that Coca-Cola India is offering “eKOcool” solar coolers to women retailers. In rural belts such as these, where electricity supply is a challenge, solar energy comes as a great boon for the shopkeepers as well as the community.”

Speaking about the celebrations, Mr. Venkatesh Kini, Senior Vice President Operations, Coca-Cola India said, “We are proud to celebrate this World Environment Day with the women of Nuh. Women are the axis of societal change; when you empower women, you empower an entire family. We are all aware of the importance of renewable energy in tackling environmental issues plaguing our globe today but few consider the contribution of women to this cause. Towards our goal of empowering 5 million women by 2020 under our global 5by20 initiative, we celebrate this day in commemoration of the role of women in energy conservation.”

Thanking Coca-Cola India, Preeti Devi, one of the women retailers who has received “eKOcool” solar cooler said, “I can offer chilled beverages to my customers. This is a big advantage for us as our village constantly suffers from electricity shortage. What’s more, people also line up now to use the mobile charging dock provided on the solar cooler, which further drives sales in my shop, which have increased since the installation. Thank you Coca-Cola for this unique idea and for providing retailers like us with this opportunity to improve our livelihood.”

The “eKOcool” technology has already helped several retailers to improve footfall in their shops by offering chilled drinks to customers at all hours of the day, in areas which constantly suffer from electricity shortage.

About “eKOcool” Solar Cooler

The drive to develop the solar cooler started in May 2009, when Mr. Atul Singh, President and CEO, Coca-Cola India and South-west Asia was visiting a rural market in UP and found that many outlets stocking the company’s products did not have any chilling equipment. The outlets were operating out of ice boxes with little ice, since either coolers or electricity were not available.

These solar coolers can chill and store up to 48, 300-ml glass bottles. In addition to this, they also feature charging ports for mobile phones and solar lanterns which are useful for lighting up the shops at night. Coca-Cola India has installed 500 “eKOcool” solar coolers till now.

How it works

Small solar panels (about 2.5 square metres) installed on the rooftops of the shops turn solar energy into direct current, which in turn powers the coolers. A direct current compressor motor, combined with an evaporation set-up, together cool the chest cooler. The power generated through the solar panel runs the refrigeration cycle. The direct current technology makes the solar coolers highly efficient in terms of the amount of power that is used in cooling.

The eKOCool solar coolers start working with the first ray of sunshine at 7 in the morning. This means that by 11 AM, when the shops open, the products have been cooled and are ready to serve.

About 5BY20

In September 2010, The Coca-Cola Company announced a 10-year global initiative to empower 5 million women through the Coca-Cola system. This initiative aims to help women in Coca-Cola’s global business system break down the barriers that can prevent them from growing their businesses. By providing access to business skills, financial services and assets and support networks of peers and mentors, the 5by20 initiative globally is helping women achieve their entrepreneurial dreams, while also creating thriving, sustainable communities.

In India, the 5by20 program is focused on driving women empowerment through entrepreneurship for inclusive growth. The 4 key initiatives under this are:

eKOcool solar coolers: Coca-Cola India is providing solar coolers for free in electricity deficient areas of rural India to enable income generation opportunities for low income women retailers
Pragati, a business skills program led by Hindustan Coca-Cola Beverages (the Company owned bottling company) is focused on training and engaging women retailers in rural India
Parivartan: the Business Skills Capability Program led by the Coca-Cola University is now being extended to women retailers and is focused on building capability of women retailers
Project Unnati: 50,000 farmers are being trained and enrolled for adoption of a special technique called UHDP (Ultra High Density Plantation). This technique ensures higher yield of mangoes, that too after only 3-4 years of plantation. About 10%-15%, of the farmers being trained under this Project, will be women farmers

About Coca-Cola and Citizenship

The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise — “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition means – that the company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. For further information on Company’s India operations and its products, please visit www.coca-colaindia.com